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Marketing Moments
Who should be held accountable for influencer-related ad violations?

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of....

By Chehneet Kaur

Marketing Moments
Why retention marketing is climbing up the priority list of...

Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts

By Sohini Ganguly

Marketing Moments
MFA sites or programmatic parasites draining ad budgets?

According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....

By Sohini Ganguly

Marketing Moments
In last 5 years, CTV has been YouTube's fastest growing...

At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV....

By Team PITCH

Marketing Moments
Cookie phase-out delay: Much-needed breather for publishers to get their...

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....

By Shantanu David

Marketing Moments
‘Digital Competition Bill will curb anti-competitive practices and ensure fair...

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and....

By Shantanu David

Marketing Moments
Can CTV tech crack full funnel performance marketing for brands?

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels,....

By Shantanu David

Marketing Moments
Digital’s dirty little secret: How to clean up the privacy...

Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts,....

By Shantanu David

Marketing Moments
Cookie still here: Where are marketers headed?

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....


Marketing Moments
Virtual Influencers: Advertisers’ dream or creators’ nightmare?

Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other....

By Shantanu David