Tags STORY
Marketing Moments
Virtual Influencers: Advertisers’ dream or creators’ nightmare?

Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other....

By Shantanu David

Marketing Moments
Netflix adds 9.3 million subscribers in Q1

The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis

By Team PITCH

Marketing Moments
Meta AI enters the chat: Are WhatsApp advertisers responding?

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

By Shantanu David

Marketing Moments
ShareChat raises $49 million

The fund will help the company invest further in its ad targeting technology as well as continue the growth of....

By Team PITCH

Marketing Moments
The devil's in the digital: Can consumers & advertisers find...

Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the....

By Shantanu David

Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
Extinction or Evolution: Where is the CMO headed?

With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....

By Sohini Ganguly

Marketing Moments
Returning to X: Will appointing brand safety head rekindle advertisers’...

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

By Sohini Ganguly

Marketing Moments
The CMO's Conundrum: How to make sense of the data...

With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....

By Sohini Ganguly

Marketing Moments
ID and funding details must for political ads: Google India

Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes

By Team PITCH