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Marketing Moments
Is retail media gaining pace in the digital advertising race?

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....

By Shantanu David

Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Marketing Moments
Paid search leads in auto sector’s digital AdEx

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....

By Sohini Ganguly

BrandTalk
Aditya Birla Sun Life Insurance Releases Digital Campaign #LoveForALifetime’

The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance

By Team PITCH

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

Marketing Moments
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....

By Aditi Gupta

Report Watch
Digital advertising industry expected to grow at 23% CAGR by...

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

By Team PITCH

Marketing Moments
AI will be the big thing that will change the...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....

By Shantanu David

Marketing Moments
dentsu-e4m Digital Advertising Report 2024 to be unveiled today

The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of....

By Team PITCH

Marketing Moments
Small enterprises become big drivers of digital ad spends in...

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

By Shantanu David