Tags STORY
On The Move
Domino's calls for review of Rs 200 crore media account

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020


Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

On The Move
Wavemaker India retains media mandate for Pernod Ricard India

Wavemaker’s Delhi office will continue to service the media mandate

By Team PITCH

Marketing Moments
Dabur Enters the Cooling Oil Category with ‘Dabur Cool King...

The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals

By Team PITCH

Marketing Moments
Data Humanization: How it empowers brands

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

By Shantanu David

On The Move
Reckitt shifts media account to Wavemaker India

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

By Naziya Alvi Rahman

Marketing Moments
Meta Turbulence: How India went from key focus market to...

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues....

By Kanchan Srivastava

On The Move
Partha Ghosh joins Air India as Head of Global Communications

Prior to this, he was associated with Samsung for over eight years

By Team PITCH

BrandTalk
We want to be where our new-age consumers are: Vineet...

Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian....

By Team PITCH

Opinion
In the digital era, consumer can be the brand and...

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital....

By Piali Dasgupta