Tags STORY
On The Move
Reckitt shifts media account to Wavemaker India

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

By Naziya Alvi Rahman

Marketing Moments
Meta Turbulence: How India went from key focus market to...

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues....

By Kanchan Srivastava

On The Move
Partha Ghosh joins Air India as Head of Global Communications

Prior to this, he was associated with Samsung for over eight years

By Team PITCH

BrandTalk
We want to be where our new-age consumers are: Vineet...

Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian....

By Team PITCH

Opinion
In the digital era, consumer can be the brand and...

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital....

By Piali Dasgupta

BrandTalk
Consumers are sitting on a gold mine: Thomas Been, DataStax

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....

By Shantanu David

Marketing Moments
Agencies for AI regulation in India

This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative....

By Shantanu David

On The Move
Tribes acquires full ownership of Ignite & The Max

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

By Ruhail Amin

Marketing Moments
Diya Mirza says 'choose minerals not chemicals' in new ad...

The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens

By Team PITCH

Opinion
Is Influencer Marketing the Next Big Step for Consumer Brands...

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach....

By Abhishek Vyas