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Marketing Moments
How 2.5 million SMBs are fuelling Amazon India’s ad business

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....

By Kanchan Srivastava

Marketing Moments
‘Made for Ad’ sites gobbling up big chunk of digital...

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....

By Kanchan Srivastava

Marketing Moments
Generative AI: Top e-comm players have a new ‘salesman’ for...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....

By Kanchan Srivastava

Marketing Moments
PhonePe launches Indus AppStore, challenges Google’s monopoly

The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%

By Team PITCH

Marketing Moments
ICC to release vertical feed for Men’s Cricket World Cup

The innovation will enable an easier viewing experience on mobile phones

By Team PITCH

Marketing Moments
Meta expands payment options on WhatsApp to grow India business

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

By Team PITCH

Marketing Moments
Video personalisation with AI: On every marketer’s festive checklist this...

Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....

By Shantanu David

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH

Marketing Moments
Ad Nauseum: Are AI algorithms hurting ad performance?

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

By Shantanu David

BrandTalk
Video personalization will soon be a necessity for brands: Suvrat...

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

By Shantanu David