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Marketing Moments
Godrej Capital launches digital campaign to introduce Nirmaan

The campaign is titled #GrowthKiUdaan

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH

Marketing Moments
When Artificial Intelligence throws up real-world problems

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....

By Kanchan Srivastava

Marketing Moments
Apple to launch own search engine?

The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream

By Team PITCH

Marketing Moments
Netflix to move Income Tax Appellate Tribunal in Rs 196-crore...

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....

By Team PITCH

Marketing Moments
How 2.5 million SMBs are fuelling Amazon India’s ad business

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....

By Kanchan Srivastava