marketing-news

Shorter tenures, rising pressures for measurable growth, and evolving expectations are redefining the CMO role as companies demand leaders who can balance creativity, data, and...

Amit Gujral is quitting the company after a stint of five years

Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company...

As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program

In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the...

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style

At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital

Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to...

Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the...

Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights, the brand's omnichannel strategy and...

Mini Harrison was earlier with ZMCL

Rabe Iyer was previously the India lead for agency partnerships at ShareChat

While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...

The campaign marks the third collaboration between Ayushmann and Agoda

He was earlier Senior Manager-Ads Monetization

Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One

In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...

Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm

The company's EBITDA stood at Rs 211 crore

Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool

Wonder Cement has partnered with BCCI and was the official umpire partner for IPL

Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services

Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands

Gaurav Banerjee was earlier with Disney Star

Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers

The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...

Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company

On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...

Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai

Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content and monetisation strategy, the road...

Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’

Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets

Carat will oversee the brand's television media across India exclusively

The film has been launched in over 1200 cinema screens across India

The campaign aims to educate consumers on the importance of gum health

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'

OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

The brand will leverage SKY’s success in the international cricket arena

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)

In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra

The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions

The deal signals Dharma's ambitious foray into the event space.

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

The account size is estimated to be Rs 50 crore

Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint

At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...

The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values

The digital film has been conceptualised by Havas CX India

The Indian pacer will represent the brand's products such as its herbal beard serum

Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India

Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding

The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni

In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider

'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple

Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL

The 30 second ad-film was conceptualized by Havas Worldwide India

Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"

The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand

The Company has launched a series of three TV commercials by dentsu India

The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...

The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed

The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India

Biba’s Mother’s Day campaign features TV actress Shilpa Saklani

The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May

The campaign comprises a digital film & social media activation.

Most recently, he held the position of Country Head of UK & EMEA at Datawrkz

The offices will provide collaborative environments for Omnicom’s talent in India

Star India’s sports business loss expands by 50% in H1FY24

At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology

Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting

Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community, partnerships, product innovation, targeted marketing...

In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP

The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...

'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association

As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio

She was overseeing Special Projects and Brand Solutions at NDTV

Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands

The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz

Wavemaker retained the mandate after a competitive multi-agency pitch

Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies

The film is produced in collaboration with Crayon

Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia

Sanchita Johri was previously with Adidas as Director of Digital Activation

In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...

The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse

The ad has been conceptualised by TBWA\India

The eyewear brand is gearing up for its launch

Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...

The film is part of the company's #ZindagiKeLiyeSIP campaign

In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content

The campaign has been conceptualized by Ogilvy

Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform

The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’

The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker

Sant joined Jio Studios in 2018

The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office

Shabbir Motiwala to be at the helm

Sapna Arora was Chief of Client & Solutions at dentsu

The appointment came into effect on April 25. Saggi will serve her first term till 2028

Purohit was with Amazon Prime Video as Head of India and SEA Originals

Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut

The campaign has been conceptualised by Ogilvy India

The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children

The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company

The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD

Mathur is presently company’s Head - Growth & Transformation for South Asia

Gandhi is moving on after a 15-year-long stint with the company

The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.

The social media influencer is named the brand ambassador for the Korean skincare brand in India

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years

Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...

At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X

The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability

The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals

Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000

The new television commercial has been produced by Raju Hirani Films

Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated

The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%

The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors

The study, named State of States, will be carried out in collaboration with Quantum Solutions

Soha Ali Khan is part of a digital film for the product range

Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio

Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio

On the Captain's birthday, we look back at some of his memorable ads from the year gone by

It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network

Perkett to Lead the Next Stage of Innovation, Scale, and Growth

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

This is the second edition of ‘Nahi toh Mehenga Padega’ campaign

Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla

The campaign talks of ‘taking a moment to savour the feeling’

HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10

The campaign covered 21 markets over three weeks

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season

The campaign encourages Gen Z to ‘Register to Vote’

The brand has released an ad film to mark the launch of NeoBharat Latex Paint

The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service

The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct

Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund

Campaign is an investor awareness & education Initiative

Encourages women to include Vitamin E in their daily skincare routine

BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top

The campaign consists of four films that are being aired during IPL

Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year

Prior to this, Pooja Asar was with Paytm as Vice President- Marketing

Adds thoughtful colours to the game through brand association with six teams

Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'

Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi

Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip

The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.

The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns

Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan

Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director

BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...

As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...

As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers

Kia has rolled out a new TVC, 'Tech is now Badass'

The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024

Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh

As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives

The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.

Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners

The campaign aims to spread awareness on new-age financial frauds

This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement

The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.

The event is scheduled to take place from May 29-31 in Mumbai

Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more

Onetab has appointed three senior team members

Pratip Mazumder has over 10 years in the online and consumer tech industries

Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living

The partnership aims to redefine the landscape of cricket entertainment through content and live events

This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two

The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.

The campaign has 5 films translated into 6 languages

Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...

The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...

Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...

The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024

Balakrishna will continue as the Chief Revenue Officer of The Hindu Group

The digital platform has released two teasers on social media hinting at an ad-free plan

This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...

The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers

Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)

The campaign empowers & encourages first time voters in the largest democratic exercise ever

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...

As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...

This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating

Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi

Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers

Campaign urges first-time voters to actively cast votes in the General Elections

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...

This association will further strengthen the brand perception of the lubricant behemoth

Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness

The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms

iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers

Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market

A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.

Svish has swiftly gained recognition for its innovative products that challenge industry norms

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting

As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories

Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand

Campaign to promote RuPay Credit Card on UPI

The campaign introduces its iconic symbols of self-acceptance

Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.

The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...

The association reinforces the #DareToDoit Spirit

Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.

The activation provides a first-hand experience of India’s softest and tastiest soya

The campaign by DDB Mudra promotes Oral-B Criss Cross

The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign

The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.  

Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...

Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India

Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India

The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel

Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections

Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion

The ad campaign is conceptualised and created by Mullen Lintas

Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...

"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.

New store offers personalised shopping experience to build a stronger connect with the consumers

Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...

The campaign has been conceptualised by Wondrlab Network

Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years

This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...

The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On

Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms

OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge

Campaign encourages people to keep their “real age” active

Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...

Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...

The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals

The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions

Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group

The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.

The challenge asks consumers to test the efficacy of their trusted phenyls

The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice

The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection

Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption

The brand addresses the issue of fake orgasms in women

The DVC targets young modern consumers

The summit will be held on Thursday, March 21, 2024 in Mumbai

Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...

Mandon, Country Manager for The LEGO Group India talks about highlights of the brand’s journey in India, future plans and more

The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby

By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun

The new campaign highlights Rasna’s emotional connect and its functional benefits

19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide

The account will be serviced from the agency’s Chennai office

The campaign film will be seen across digital and offline channels

Asian Paints was one of the key sponsors in IPL 2023 as well

The two actors have been roped in as brand ambassadors

The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms

The global sports brand has also unveiled a new logo

The campaign is live across major leading channels and social media platforms

The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai

As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals

The campaign has been conceptualized and executed by FCB Interface

This campaign has been created by Ogilvy India

The film takes a dig at political rhetoric overshadowing actual concerns

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

The team will be seen in action from March 23

The campaign is conceptualized by BBDO

The firm will focus on providing communications counsel on complex issues

SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

The new logo is built around the concept of "Windows of Opportunity”

With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube

Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office

The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness

Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...

Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names

The campaign is part of the #TVSRide4Safety initiative

The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement

The campaign has been designed by Mullen Lintas

The campaign features actress Tamannaah Bhatia as the brand ambassador

The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field

Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G

The association is aimed at celebrating self-expression, the brand said

Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday

The campaign has been conceptualised by FCB Kinnect

The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices

The first edition of the campaign was launched in March 2023

The brand has unveiled new global branding in India

Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more

The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her

The digital film has been released ahead of Women's Day

The brand film challenges gender stereotypes and biases

The campaign has been conceptualised by Ogilvy

Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report

Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake

This is the first time that this award is being bestowed upon an Indian industry leader

The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab

The home décor company has roped in Talented for the two-part ad series

This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year

The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...

The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce

‘Sapno ki Kishte’ is the brand’s International Women's Day campaign

Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more

The Women's Day campaign has been created by SBI's in-house creative team

'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...

The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues

The partnership is aimed at deepening Slice®’s connect amongst consumers

The campaign has been done in association with Talented

The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination

The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi

The campaign has been conceived and scripted by Leo Burnett

Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs

The campaign is named ‘Trends with Benefits’

In his new role, he will be working closely with IMEA Managing Director Anit Kurian

Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants

FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...

Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives

The campaign is centred on educating parents about the importance of vital nutrient absorption

According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business

The partnership aims to strengthen the influencer marketing portfolio of the agency

PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season

The account will be serviced from the agency’s Gurugram office

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them

The film is conceptualized and crafted by League Brand Partner and Paperboat film

Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’

The price band has been fixed at Rs 270 to Rs 288 per equity share

Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people

The Swiggy Dineout campaign has been curated by Toaster India

The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'

The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...

Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio

OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME

Nu Republic specializes in wireless audio products and wearables

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots

The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village

Mia and RCB will be part of the #SheGotGame campaign

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

Prior to this, Ashim Gupta was associated with Uber

Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform

The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...

Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...

As per reports, Reliance and Walt Disney have signed a binding agreement for the merger

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...

As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

Another channel, Dhamaal has also secured a slot for Rs 20.85 crore

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more

Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns

Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more

Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand

Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...

Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind

Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...

ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI

The Quint has acquired Lee Enterprises’ 5,13,000 shares

#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating

The account will be managed by Sociowash's Mumbai team

Marks & Spencer has earlier collaborated with Grey Group for a global campaign

Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...

Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary

The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro

The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

The multi-year partnerships spans for four seasons of the Women's Premier League

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals

The campaign has been conceptualised by 22feet Tribal WW

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company

The agency will handle the creative duties for all products under the brand

The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

Dentsu Creative India has conceived the new campaign

Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans for expansion and more

Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends in the evolving marketing world

The two-film campaign shows the emotional aspects of what goes behind every claim

The campaign, It's Your Right to Know, is created by PAD

The campaign has been conceptualised by Famous Innovations

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...

Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds

This campaign has been created by Publicis Worldwide India

Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab

As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!

In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime

According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54%...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

The new ad titled 'Elevator' has been directed by Prasoon Pandey

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation

The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...

Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row

Zaarra Khader previously led the film business and content division for Motion Content Group India

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio

Aashirvaad has roped in actor Rupali Ganguli for the campaign

The digital-first campaign is designed to span various social media platforms

The campaign promotes Lenskart’s Electro Punk eyewear

The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla

Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp