ani

Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy

Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

His family and employees will carry the Group forward in respect and continuity of these values, the company said

Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...

Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape

The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF

Devyani International, operator of KFC and Pizza Hut, reports 90% profit plunge in Q1FY26

Indian creators are no longer waiting for brands to cast them in campaigns

Veteran media sales leader concludes over a decade-long tenure as VP (Sales)

How Indian creators are transforming global events into lifestyle moments for the cricket-first generation

The campaign is titled Kaam Sahi. Daam Sahi

At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

The TVC has been conceptualized by Scarecrow M&C Saatchi

Mike Jatania has served as Executive Chairman of the company since late 2024

Prior to this, Animesh Kumar was Chief Growth Officer at Digital Castle

Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail

Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu

Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

This campaign was conceptualised and developed by Creativeland Asia Advertising

In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.

Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry

Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships

The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming

Prior to this, Lavani Agarwal was with Google as Head of Brand & Reputation Marketing - Google & YouTube

The microsite allows business owners to create personalised business posters and their own tagline

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications

Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD

Toby Maclachlan has been appointed as Head of Creative Strategy

Prior to this, Vinod Khandelwal served as Head of Product & E-Commerce at Springwel Mattresses

We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for the agency...

From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...

In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Stephanie Prager joins from Publicis, where she held the role of Client President, while Caroline Foster Kenny joins from VML, where she served as Global...

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

Anirban Banerjee has been with Eveready Industries since December 2022

Through Reliance Infrastructure and Reliance Power, Anil Ambani is not just rebuilding his empire but positioning it to compete with India’s corporate giants

Plowy the cat is a petfluencer, who is an ambassador for brands like Hyatt, ITC, Pantaloons, Uber, Volkswagen and Birla Opus Paints

The court is hearing a defamation case filed by ANI, which is seeking ?2.10 crore in damages and a permanent stop to further defamatory posts

As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign

The campaign’s TVC has been conceptualised by McCann World Group

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...

Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

Prior to this, Reneta Kripalani was with Z47 (fka Matrix Partners India) as Vice President - Marketing

The campaign has been created by Ogilvy India

Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living

Venkatasubramanian was associated with Havas Media India for over a decade, across two stints

Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform

The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of driving education to bust myths,...

Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global

Vikita Chaudhary has over 14 years of experience across marketing and communications

At present, the three serve as Presidents

Guest Column: Charu Kishnani, Chief Marketing Officer, CarDekho Group writes about the power of AI in marketing, smarter customer engagement, what CMOs must do to...

Following the recent terror attack in Pahalgam, some creators are worried the summit might be postponed once again, but there is no official statement yet...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology

Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food

With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration

Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages

The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol

Increasing market share in major markets and enhancing profitability identified as priorities for FY’26

The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan

Kayum Razak Dhanani has been the Managing Director of the company since March 2013

The campaign has been conceptualised and executed by Leo India

Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report

Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention

At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance

The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling

Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living

Kunal Arora, MD - India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC

The apex court’s statement came following a Delhi High Court directive, which mandates Wikipedia to take down a page in connection with a pending defamation...

The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...

Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM

Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose

Payment delays cripple creator economy: Will the industry wake up?

The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns

'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK

Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

The campaign has been conceputalised by FCB Group

Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Kisan India is a video-first platform with a mission to become the voice of rural India

EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds

Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief Marketing Officer & CEO for...

As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The agency will take charge of the brand's consolidated media strategy across ofine and online channels

'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad

As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million

The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu

Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief

Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds

Most recently, Dua served as the Group CEO of Dish TV

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5

The campaign has been conceived by Ogilvy India

The campaign has been conceived by Ogilvy India

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...

In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team

Guest Column: Shreya Malpani, Promoter, Imagicaa World Entertainment Ltd writes about how theme parks can leverage various touchpoints to turn visitors into brand advocates

Manish Kalra, Chief Business Officer of ZEE5, spoke to e4m on the OTT landscape, the streaming platform’s plans for continued growth, the FAST channels space...

Anika Malik Wadhera was earlier working with Sirona Hygiene as Head of Marketing

With its slew of monetisation tools like super chats and memberships, YouTube has helped many creators like Gaurav Chaudhary, Bhuvan Bam and Nisha Madhulika turn...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations

The new film produced by Headsail Media Services Pvt. Ltd

Wikipedia has been issued a notice by the ministry, questioning why it shouldn't be classified as a publisher with legal accountability in light of bias...

Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan

Abhishek Gulyani was most recently CEO at Hill & Knowlton India

Gurlani was earlier Vice President-Partnerships and Investments

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...

Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company...

The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires

Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more

Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for...

Others joining the board are James Murdoch, Mohammed Ahmed Al-Hardan, Jyoti Deshpande, and Shuva Mandal

Janani has joined Versuni India Home solutions limited as Head of Marketing for Preethi Kitchen Appliances

NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB

The total number of registered MSOs now stands at 850 as of August 31, 2024

In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the...

Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...

Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards

Aniket Kulkarni joined Pioneer in December 2023

Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in...

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with...

Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...

Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want,...

As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY

According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company

Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest...

Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire

VP Deepti Bansal will be transitioning to an advisory role, said Kommune founder Roshan Abbas

The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...

In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg...

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...

While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience

Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism

According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move

At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web

Dheeraj Jaggi will take over from Animesh Kumar as acting CHRO, ZEEL informed BSE on Tuesday

While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...

Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play

Kanika Kalra was most recently associated with McKinsey & Company as Partner

Carat will oversee the brand's television media across India exclusively

As part of this initiative, city mothers crafted letters to farmer mothers expressing gratitude and exchanging parenting tips, fostering solidarity among mothers

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

The Company has launched a series of three TV commercials by dentsu India

The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...

Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...

Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges

Maushumi Chakravarty is a senior IIS officer

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

Shashi Kumar, Co-founder and CEO of Akshayakalpa Organic talks about his entrepreneurial journey, the organic dairy market ,key differentiators, distribution strategy and more

Perkett to Lead the Next Stage of Innovation, Scale, and Growth

Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi

Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry

The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.

The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses

The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.

The partnership aims to redefine the landscape of cricket entertainment through content and live events

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...

This association will further strengthen the brand perception of the lubricant behemoth

The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.  

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc

Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms

Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...

In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections

The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

The campaign has been conceptualized and executed by FCB Interface

Our pick of the most creative commercials of the February 16-29 period

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The campaign is part of the #TVSRide4Safety initiative

The association is aimed at celebrating self-expression, the brand said

Binaifer who has been with the agency since its inception in 2022

As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran...

Prior to this, Manish Prasad held the role of Head of Industries at the company

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...

At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future...

Before this, Nilesh Malani was with the CMO at Polycab India for over three years

The campaign has been done in association with Talented

The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Prior to this, Anil Pandit was Senior Vice President at the agency

In his new role, he will be working closely with IMEA Managing Director Anit Kurian

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives

The partnership aims to strengthen the influencer marketing portfolio of the agency

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers

Nu Republic specializes in wireless audio products and wearables

Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

Mia and RCB will be part of the #SheGotGame campaign

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and...

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets

Ameen Sayani gained immense fame as a host in Hindi with the popular radio show 'Geetmala'

Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’, shares his memories of the...

Munish Atrey has been appointed as CRO-Indian Languages

In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of...

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively

Dentsu Creative India has conceived the new campaign

Nilesh Malani was with the company for over three years

In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape

Snigdha Sunil has in the past worked with Clear and Star Sports

Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial

Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts

Anil Kumar Lahoti was earlier Chairman and CEO of the Railway Board

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry

Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...

Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Kalyani Srivastava was with Rediffusion for 13 years

AMG Media will now have 76% voting rights in IANS, as per reports

This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise...

The campaign has been conceptualised by Famous Innovations

The 13 sponsors are collectively for both TV and digital

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...

Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category...

This campaign has been created by Publicis Worldwide India

Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands

T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business

Prior to this, Adesara was with Adani Wilmar as Head of Marketing

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...

Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India

Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music

Post the acquisition, the company will get equity shares both with and without voting rights

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.

Anita Kotwani, CEO Media, South Asia, dentsu, pens a tribute for advertising veteran Helen Achan who passed away recently

The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal

Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the company is doubling down on...

Partnership reflects brand’s messaging of long-lasting bonds and strength

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury

The campaign has been conceptualised by Ogilvy South

As part of a team restructuring, five personnel from within the group have been moved to group leadership roles

CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support

The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family

Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets

Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.

Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more

The company will now take full control of the news platform, initially curated by Raghav Bahl

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...

In his last stint, Anil was Head of South Entertainment at Wavemaker

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

Dhanwani will be leading the D2C business at ShemarooMe

The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads

The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more

Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...

Dobhal is currently the COO of the company

ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

He has been with the company for 4.5 years

Network’s net profit for the quarter declined by 85% to Rs 5.38 crore

We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...

Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...

New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...

The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...

Witness Vaani Kapoor’s love for St.Botanica Vitamin C Range St.Botanica - one of India's leading premium skin & personal care brands offering plant-based, PETA certified...

Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer  CaratLane – A Tanishq Partnership appointed Avnish Anand,...

Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...

The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...

Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...

Joins from Publicis Groupe India’s largest platform-first martech startup, Wondrlab, has appointed Sweety Advani as its Chief Financial Officer. She will be based in...

Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and...

 Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...

Agarwal has been associated with the Sterlite Group for 22 years Sterlite Power, a leading global developer of power transmission, today announced the elevation of...

India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...

Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...

Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...

Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...

Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

Expands offering in FMCG portfolio At a time when safety, hygiene and cleanliness are of paramount importance, Bennet & Bernard, a multi-diversified group...

The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...

Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...

‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...

Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial Directors at AD, Condé Nast...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...

Conveying the signature Bikano taste, Peanut Ball is a lip-smacking tasty snack option Bikano, India’s favourite snack and packaged food maker has launched Peanut Ball,...

Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...

In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...

Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...

Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand...

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...

Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...

Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...

The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...

As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...

Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...

Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...

On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...

Sinha will work closely with the Group businesses to help drive growth and returns

Datar will be reporting to Ranjan Bargotra, President, The Crayons Network Samir Datar has joined Crayons Advertising as Senior Vice President to head the Delhi...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

The PV News app will host hyper local content across 30 districts

Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...

Also launches gift packs of 4 Cones in Double Chocolate & Butterscotch this festive season Heritage Foods has launched ready to drink immunity...

Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...

Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...

Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...

ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...

In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...

The shows will be telecast from 7 am to 8:30 am Monday to Friday, hosted by anchors Gopikrishnan and Lallu News18 Kerala announces an all-new...

'This is in line with the various innovations the group is embarking on, all with a view to offering our readers richer content,' said Shreyams...

ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards Council of India (ASCI) looked...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...

The fans are launched under Polycab’s Purocoat Antivirus Range  Polycab India Limited launched Purocoat Antivirus Fans, India’s first anti-virus ceiling fan. These anti-virus fans...

The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels Kurate Digital Consulting...

The Godrej Group today announced its entry into the financial services industry. With Godrej Housing Finance (GHF), the Group aims to build a long term,...

Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...

To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage over its ad showing inter-faith...

House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...

Purplle.com has launched a festive campaign titled #TohKyaHua if it's a lockdown Diwali #YouDeserveExtraYaar! This campaign embodies Purplle’s belief that the women of...

PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...

IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...

He takes over from Deepak Asher who has decided to step down to pursue other interests ...

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...

WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team

The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...

 With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...

First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

 Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...

Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...

Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...

PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership team as Chief Technology Officer....

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...

Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced an industry-defining esports partnership with...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...

Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...

‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...

Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out...

Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up

Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town OOH), Century Group of Companies...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...

Launches #InsureCare program to extend care and provide health and wellness services at home The outbreak of Covid-19 has impacted People, Governments and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...

Acer is helping each parent to equip their child to have a laptop so the learning continues from home and the child never...