Akshayakalpa Organic's launches ‘A Letter of Gratitude’ Mother's Day Initiative

 In a tribute to the often unsung heroes of agriculture, Akshayakalpa Organic launched a campaign this Mother's Day. The campaign inspires consumers to extend their gratitude to the mother farmers who tirelessly provide nourishment to our tables. Through this, urban mothers eagerly sought out invaluable tips and hacks from their rural peers on the art of parenting. This mutual sharing of wisdom not only celebrates the diverse experiences of motherhood but also strengthens bonds across different communities, fostering a sense of solidarity and support among mothers everywhere.

The aim of this initiative is to create a bridge between city mothers and their rural counterparts. Mothers were invited to express their appreciation through letters of gratitude to farmer mothers, fostering an exchange of acknowledgment, respect and tips and tricks of parenthood. Additionally, the campaign also encouraged families to actively participate and invited them to craft letters of gratitude addressed to these dedicated women farmers. It provided an opportunity for individuals to share personal stories and express heartfelt appreciation for their ceaseless dedication.

With this campaign, Akshayakalpa Organic aims to foster a deeper connection between urban consumers and rural farmers.

Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic, shared, “At Akshayakalpa Organic, we honour the profound impact of mother farmers on our food systems, ensuring access to nutritious, sustainable produce. This Mother's Day, we urge city residents to recognize the dedication, resilience, and love that mother farmers infuse into their work. Through this initiative, we aim to bridge the urban-rural gap, fostering a deeper connection between consumers and the agricultural heartland. Our goal is not only to express gratitude to mother farmers but also to educate future generations about the pivotal role of farmers in our lives. By promoting the good food movement and connecting consumers directly to the source of their food, we take a significant step towards building a more sustainable and conscientious food culture.”