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Marketing Moments
Goafest 2024 brings back musical initiative 'Advertising Rocks'

Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize....

By Team PITCH

Marketing Moments
Shilpa Shetty and Palak Tiwari pair together for Kesh King...

The new television commercial has been produced by Raju Hirani Films

By Team PITCH

On The Move
Priya Barve joins WPP as India’s Client Lead for HUL

Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific

By Team PITCH

On The Move
Hemant Shringy is FCB Ulka's new CCO

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

By Team PITCH

Report Watch
Mindshare-e4m Content Marketing Trends report unveiled

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

By Team PITCH

Report Watch
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report....

By Team PITCH

Report Watch
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing...

The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%

By Team PITCH

Uncategorized
Patanjali case: Tables turned on IMA over comments about SC

The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of....

By Team PITCH

Marketing Moments
MullenLowe Lintas Group commissions study to deconstruct Indian cultures

The study, named State of States, will be carried out in collaboration with Quantum Solutions

By Team PITCH

Marketing Moments
Soha Ali Khan endorses Tata Simply Better’s range of cold-pressed...

Soha Ali Khan is part of a digital film for the product range

By Team PITCH