ey

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

With nearly three decades in broadcasting and media leadership, Pandey prepares to lead IBDF after his tenure as ABP Network CEO.

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.

Ex-CTO of Udaan, Gaurav will help accelerate development and implementation of EY’s technology-led business solutions with a strong focus on AI

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today's unpredictable...

The brand has launched the “Bring Home the Smart” campaign

To Lead Display Ads, Branded Content, IPs & Video Strategy

From fresh graduates to global decision-makers, here’s a look at the outsiders Uday Shankar bet on, now leading the next era of media and tech.

Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions

Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik

Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry

Nikhil Dubey has more than 22 years of experience working with various channels

Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung...

Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...

The film is conceptualized by DDB Mudra Group

Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on being part of Cannes Lions...

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

Celebrities quietly fuel global craze for Labubu dolls by integrating them into everyday style

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer

The campaign has been launched in partnership with Dentsu Creative Webchutney

Grey's global CEO Laura Mess will be reporting directly to Ogilvy Global CEO Devika Bulchandani

Our pick of brand campaigns that stood out this Mother’s Day

The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...

A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over...

The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore

A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by 12% in 2024 and now...

Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said

Prior to his tenure at Thakral, Sawhney played a key role in the growth of Amazon Alexa as Head of Asia, Business Development and Partnerships

Each of whom has made a significant impact on the industry through their work and thought leadership

FCB India has crafted the campaign celebrating Uber Moto as the getaway ride of choice

Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined leadership

While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning

Harsh Kapadia joins from MRM New York (part of McCann Worldgroup)

The account will be serviced from the agency’s Mumbai office

COLORS Rishtey returns after a three-year hiatus

The campaign has been conceptualised and executed by Leo India

‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...

According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% decline in total revenues in 2024

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report

Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

The brand has unveiled a new TVC for SNICKERS Peanut Brownie

Zarrar Don was earlier CRO - Business News at News18 Studios

Kaushal is reportedly the first private sector executive to head a state-run oil refinery

JioStar has also announced what sources describe as one of the best severance packages offered by any Indian company. Impacted employees stand to receive as...

Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose

Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...

Shreya Sachdev, Associate Director and Head of Marketing at PUMA India, shares the brand’s intent to support athletes, foster social connections and move with the...

Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan

SIX5SIX will be KKR’s ‘Official Kitting Partner’

The campaign has been conceputalised by FCB Group

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

The partnership will include a series of marketing campaigns featuring Shreyas Iyer

The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey

The commercial will be aired across television and digital platforms

Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"

The campaign revolves around the idea that being a third wheel isn’t just about tagging along.

EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN

Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

The sports segment in India is expected to turn profitable, contributing $9 million in operating income for FY25, the company said

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide

Prior to this, Lesley John served as Managing Director of Virtue Asia since 2021

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

The campaign TVC has been directed by Prasoon Pandey

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience

Siddharth Chawla is currently working as Chief Growth Ofcer with Pharmarack Technologies

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral

MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation...

From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...

The campaign has been conceived by Ogilvy India

The campaign has been conceived by Ogilvy India

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Guest Column: Jaspreet Bindra, Co-Founder, AI&Beyond writes about how to blend emotional intelligence with cutting-edge technology seamlessly in advertising

For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...

Guest Column: Shreya Malpani, Promoter, Imagicaa World Entertainment Ltd writes about how theme parks can leverage various touchpoints to turn visitors into brand advocates

Kunal Dubey, CMO of Wakefit.co, discusses the success of Sleep Internship, rebranding journey, festive season growth, omnichannel expansion, and the brand's plans for the future

Sporting Beyond will provide Virat Kohli with advisory and consultancy services

Bikram Duggal was Disney Star's head of studios

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

As per the CCI order, 7 TV channels—Star India’s Hungama, Super Hungama, Star Jalsha Movies, Star Jalsha Movies HD, & Viacom18’s Colors Marathi, Colors Marathi...

The Walt Disney Co. has reportedly elected former Morgan Stanley CEO James P Gorman as Chairman of the Board of Directors

Here’s everything you need to know about the shortlisted candidates

The Mumbai police have also withdrawn the case that triggered the ED’s money laundering investigation

Rakesh Sharma held the President’s position for the term 2023-24

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...

In addition to his ongoing leadership in media strategy and execution, Rajiv Dubey will concentrate on creating genuinely engaging brand experiences for customers

Lenskart’s media duties are currently with Starcom

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...

The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup

Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket...

As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October

According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...

Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are...

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...

Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders

Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a...

This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey

Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network

Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent

Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency

The account will be serviced from the agency’s Mumbai office

Disney Star this year onboarded 59 categories of advertisers and 90 brands

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...

The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming

Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18

The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from NCLT, regulatory bodies and stock...

The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...

inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!

The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India

Vikram Pandey and Sachin Kamble were earlier National Creative Directors

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

The company saw a decline in sports revenue from Star India by 17%

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...

Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved

Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years

The campaign talks of ‘taking a moment to savour the feeling’

HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10

BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top

Adds thoughtful colours to the game through brand association with six teams

At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...

The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.

The partnership aims to redefine the landscape of cricket entertainment through content and live events

The campaign has 5 films translated into 6 languages

Tushar Ghosh has been with Outlook for nearly 7 years

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

Venke Sharma will be Global Head Product Strategy at the AI platform

Pratheeb Ravi joins as ECD - Head of Creative, Mumbai

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties...

Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...

A news report says that the companies are in the midst of preliminary talks about the acquisition

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

Asian Paints was one of the key sponsors in IPL 2023 as well

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The first edition of the campaign was launched in March 2023

As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran...

The brand film challenges gender stereotypes and biases

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry

This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...

At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...

The campaign has been conceived and scripted by Leo Burnett

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of...

Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives

The account will be serviced from the agency’s Gurugram office

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

As per reports, Reliance and Walt Disney have signed a binding agreement for the merger

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets

Munish Atrey has been appointed as CRO-Indian Languages

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail...

Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...

Walt Disney has said revenue from linear network in entertainment was down by 12% from the previous fiscal due to lower advertising and affiliate revenues

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...

Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in...

Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events

Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar

Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9

It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

Prasoon Pandey has been named Film Craft Lions President and Prerna Mehrotra Media Lions President

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...

Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)

The payment default by Zee to Walt Disney’s India unit has added another layer of complexity to the already tumultuous situation surrounding the Zee-Sony merger,...

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

Luigi Mirri will retain responsibility for The Hershey Company APAC

The new ad titled 'Elevator' has been directed by Prasoon Pandey

Mehta comes with an experience of over two decades in the FMCG sector

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India

The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are...

We take a closer look at where the two mergers stand as per their market values and shares

Partnership reflects brand’s messaging of long-lasting bonds and strength

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role

Mehta has been Network18’s Group Consulting Editor for the past year

The top exec also said that ABC—the flagship property of Disney— is not for sale

The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%

From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...

We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday

As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

The company's net profit has come down 30%

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms

The unit also reported losses of Rs 3600 crore

Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in...

Amid conflicting speculations on reports about Sony talking to Disney for Star India’s acquisition in midst of its merger with Zee, e4m speaks to industry...

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24

Mint’s current Editor Sruthijit KK will join The Economic Times

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

Fernandes will report to Avinash Pandey, CEO, ABP Network

According to sources, two news channels also bid for the spot at Rs 15 crore

e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

The team jersey will be available in three different price points to increase accessibility for all fans

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by...

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

The layoffs will be done in multiple rounds, as per industry sources

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...

Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...

Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...

This soulful second track for Season 4, has been launched on Apple Music, Spotify and YouTube BACARDÍ Sessions dropped its eagerly awaited second track ‘KANAA’,...

With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...

Cello ColourUP,  BYJU'S, Savlon return as sponsors for the second season Disney Channel is all set to kick off a new season of its successful...

As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...

First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...

New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...

New Bentayga is first car of Bentley’s Beyond100 business strategy The new Bentley Bentayga is now launched in India. The new Bentayga is the first...

Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...

Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...

The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...

 A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...

Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...

Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...

Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...

In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations   Known for creating waves...

Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...

Launches hashtag #LoveBeyondAge for Senior Citizens One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator,...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...

India only variant launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’ Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit...

Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...

Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...

Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...

The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...

Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...

The two will now report to Disney CEO Bob Chapek Disney has named Alan Bergman the content chairman and Alan Horn the CCO of Disney...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial Directors at AD, Condé Nast...

Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...

The company has announced that it will have two separate heads for its APAC and India operations after Uday Shankar's exit The Walt Disney Company...

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift...

Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...

Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy The Walt Disney Company has promoted Sudhir Shukla as...

Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...

The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...

According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...

Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....

ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...

The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management. iTV network today won...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...

Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...

The Dream Home Survey also revealed that both men and women consider furniture replacement as one of their top choices for home improvements

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...

As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...

Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making pujo pandals in Kolkata safer...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...

GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group, India) has announced the win...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...

Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...

As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...

Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...

Bringing the goodness of the Hershey range of products – HERSHEY’S Kisses, HERSHEY’S Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads,...

A campaign dedicated to the confidence of millions of young Indians and their families Nestlé MUNCH, one of the leading confectionary brands reaching...

Robust protocol and guidelines in place across the company to ensure effective social distancing, hygiene and health monitoring   Today, the first Range Rover made...

The current times call for a reimagination of how business should be approached, today and in the aftermath of the COVID-19 crisis.

These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom' Keeping the riding...

Extended service warranties, H-D home deliveries, home-made video content with H.O.G.® and a brand-new avatar of Passport to Freedom Keeping the riding spirit...

Mirum India has won the mandate for social media management and online query management for WileyNXT. WileyNXT is an innovative learning solution from John Wiley...

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

Prior to this, Thomas was the head of Product & Price at Audi India Abbey Thomas has been appointed as head of marketing at Volkswagen...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...

Launches campaign to generate awareness around eye health amidst increased screen time owing to Work from Home The world is...

The films are an extension of the Mask Force, teaching the public to make masks, in easy steps Last week, Ogilvy conceptualised and executed...

Only Much Louder’s Circuit #SitDown Comedy Festival goes digital with Paytm Insider. Re-creates studio audiences for comedy artists performing live from their homes...

In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...

Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...

‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...

Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...

Joining a company-wide effort to help mitigate the risk of COVID-19, Bacardi India has commenced production of hand sanitizers at its co-packing facility...

Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...

Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...

To embark the launch of one of its kind service ‘Flower Will’, Ferns N Petals has made a digital ad film called ‘Love...

Through the limited-edition launch, SNICKERS® tells consumers – ‘Exams can be stressful, don’t let hunger add to it!’ SNICKERS®, the nougat, caramel and nuts filled...

Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...

Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...

Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the...

Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...

Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...

Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...

The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...

Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...

When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute...

ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...

‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...

Livpure, India’s fastest growing water purification brand has recently launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per...

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...

RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...

For their latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can...

Mars Wrigley Confectionery today announced the launch of DOUBLEMINT Chewy Mints, which also marks the introduction of a...

Broadcasters are increasingly using the mobile phone as a device to engage with their viewers, while they are watching television. They are changing...

Savlon, ITC’s leading health and hygiene brand, on World Sight Day introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s...

HMD Global, the home of Nokia phones, on Monday announced that actress Alia Bhatt will be the face of Nokia phones in India.

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...

On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and...

An initiative to embrace body positivity and celebrate fashion for all  

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

RUN FOR THE OCEANS, a campaign by adidas’, creative agency TBWA\NEBOKO, and ocean activism group Parley for the Oceans, aims to harness the...

In a first for any Indian brand, ITC’s Savlon  has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised...

‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has...

Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...

Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...

With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...

Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...

Releases case stories inspiring people to reach out more and spreads the importance of donation Sightsavers, a leading global development organization...

iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...

The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...

A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...

Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...

Myntra has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra...

“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...

Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...

Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...

J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...

Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...

Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads...

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates...

The Walt Disney Company South Asia today announced the appointment of Ms. Amrita Pandey to the newly created role of Regional Head – Media Distribution...

In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families Fevikwik, the instant adhesive brand from Pidilite Industries,...

Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...

- Contest winners will get a chance to drive with Mika Häkkinen - Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen...

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A handy guide