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JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar.
The platform has close to 3 lakh hours of entertainment, live sports coverage, and more than 50 crore users, stated a press release.
Speaking on the launch of JioHotstar, Kiran Mani, CEO – Digital, JioStar said, “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before.”
“In line with its promise of making premium entertainment accessible to all, JioHotstar invites everyone to come and watch all their favourite shows, movies and live sports without the need for a subscription. For those looking for an uninterrupted and enhanced experience, JioHotstar provides compelling subscription plans tailored to diverse audience needs, starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to seamlessly transition and set up their JioHotstar subscriptions,” stated a release.
Additionally, the platform has introduced ‘Sparks’, a flagship initiative with innovative and engaging formats.
“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric. While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO – Entertainment, JioStar, while elaborating on the entertainment offering.
JioHotstar is the home of tournaments like ICC events, IPL, and WPL, Indian Street Premier League and pathway events from BCCI, ICC, and state associations. Beyond cricket, it offers Premier League and Wimbledon while powering domestic leagues like Pro Kabaddi and ISL.
Emphasizing the platform’s role in sports, Sanjog Gupta, CEO – Sports, JioStar, said, “Sports in India is more than just a game—it’s passion, pride, and a shared experience that unites millions. JioHotstar is revolutionizing how fans experience live sports, combining the best of technology, access, and innovation. Whether it’s the high-octane IPL, the drama of the Champions Trophy, or the electric atmosphere of a Premier League showdown, we are committed to delivering an experience that is as immersive as being in the stadium itself. We saw this innovation extend beyond sports with the overwhelming response to Coldplay’s Music of the Spheres livestream, and we are excited to continue breaking new ground.”
JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation, stated the release.
“Beyond entertainment, JioHotstar presents unprecedented opportunities for brands and advertisers. With its vast audience reach, advanced ad formats, and data-driven personalization, the platform offers unique ways for businesses to engage meaningfully with consumers. JioHotstar is not just shaping the future of entertainment—it is unlocking limitless possibilities for audiences, creators, and brands alike,” the release added.
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