NIVEA India has announced the appointment of Geetika Mehta as the new Managing Director. Mehta brings a wealth of experience and expertise to steer the brand.

Geetika with a distinguished career in the FMCG sector, has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa. Her extensive experience and strategic vision align seamlessly with NIVEA India’s objective of providing consumers with superior product quality in line with its care proposition.

Geetika has excelled in key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with. Her previous stints include Managing Director at Hershey India for 2.5 years and an illustrious 18-year journey at Hindustan Unilever Limited. Over the years she has been recognised for her exceptional contribution to the industry with awards including the IMPACT 50 Most Influential Women 2023.

Commenting on her new role, Geetika Mehta added, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA's position as the skincare brand of choice for millions of Indians.”

Geetika's vision and expertise promise to usher in an era of leadership which aligns with the brand’s core values. With strong leadership, NIVEA stands firm in its pursuit of excellence across the pillars that define its essence.