Model-actor Poonam Pandey’s fake death reports have led to divided opinions with some calling it a stunt in bad taste while others said that it will lead to increased awareness about cervical cancer – what was initially circulated as the cause for her death.

Samit Sinha, Managing Partner, Alchemist Brand Consulting, said, “I don’t think the intention behind the stunt was actually to raise awareness on the cause, it was to raise awareness about Poonam Pandey because maybe she has become irrelevant. I think the intention was wrong which is why we saw such reaction by people. Second, I think the stunt was more like a ‘cry wolf’, so when something happens, people will think it is just another stunt.”

Meanwhile, N Chandramouli, CEO of TRA Research, said, “Poonam Pandey’s stunt is similar to what Fever FM did recently where they said, they are going to shut down. Unfortunately, alot of people might now lose respect for her due to this stunt and it is not great for anybody. I feel she is the victim here for executing such an initiative.”

Chandramouli further said such a shock to audiences is not a good way especially when it’s a matter of death. “It was such a good cause but not the right way to spread awareness. Shocking people in such a way is a very wrong move.”