Jockey Launches ‘Take It Outside’ Campaign Promoting Comfort and Style for Outdoors

Jockey India, operated by Page Industries Ltd., has introduced its latest athleisure campaign for the season, titled Take It Outside. The campaign highlights Jockey’s winter collection for men and women, designed to offer comfort and style for outdoor activities as well as everyday routines.

The collection focuses on versatility, allowing consumers to move seamlessly between home, work, and outdoor spaces. It includes pieces suitable for cold mornings, quick errands, airport travel, and casual outings. The clothing is lightweight yet warm, easy to layer, and built to move with the wearer, combining modern fabrics, relaxed fits, and functional design details.Nihal Rajan, Chief Marketing Officer of Jockey India, said the campaign reflects changes in how people experience comfort. “Comfort is no longer limited to being at home. This collection is designed to work indoors and outdoors, providing ease of movement and wear while maintaining the comfort Jockey is known for,” he said.

The campaign positions Jockey as a brand that combines functionality with everyday style, catering to consumers who prefer clothing that transitions across different parts of their day without effort. The Take It Outside campaign emphasizes the brand’s evolution toward a lifestyle approach. The winter collection and campaign aim to reinforce Jockey’s position as a practical, approachable, and contemporary choice for modern consumers.