Rajiv Dubey gets expanded role as VP at Dabur India

Rajiv Dubey has been entrusted with an expanded role as Vice President at Dabur India, where he will now be responsible for leading brand activations and experiential marketing initiatives. In addition to his ongoing leadership in media strategy and execution, Rajiv Dubey will concentrate on creating genuinely engaging brand experiences for customers, which will strengthen Dabur's bond with its audience. He manages media spending across various platforms and channels, including TV, digital, print, radio, outdoor, consumer and trade activations delivering optimal ROI and growth for the company's diverse portfolio of brands.

In more than 3 decades, Dabur has elevated Dubey’s skill set and expertise with various roles. His core competencies include media planning and buying, new-age media and tech, digital transformation, martech, and best practices. Dubey joined Dabur in 1994 as a media manager. He helped set up Adbur, Dabur's in-house agency and dealt directly with big broadcasters like All India Radio, Doordarshan, Zee, Star Network and newspaper groups like Times of India.