VIDA Becomes Title Partner of Kolkata Knight Riders for Three Seasons

VIDA, the electric mobility brand under Hero MotoCorp, has signed a three-season title partnership with the Kolkata Knight Riders (KKR), placing itself front and centre on the team’s jersey for the upcoming IPL seasons. The move signals VIDA’s growing focus on using sport as a bridge to younger, aspirational audiences.The partnership pairs one of the IPL’s most recognisable franchises with a relatively new entrant in India’s electric vehicle space. While KKR continues to leverage its strong fan base and on-field legacy, VIDA is looking to position itself as a contemporary mobility brand aligned with ambition, speed and change.

Announcing the association, Venky Mysore, CEO of Kolkata Knight Riders, said the collaboration fits KKR’s long-term outlook. “We always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy,” he said, adding that the partnership is intended to energise both brands over the long run.From VIDA’s perspective, the tie-up offers visibility at the intersection of sport, youth culture and sustainability. Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit at Hero MotoCorp, said the association reflects the mindset of a new generation. “KKR has consistently inspired fans through its fearless approach and strong sense of purpose values that resonate deeply with VIDA,” she noted, pointing to shared ideas of confidence and resilience.

Beyond logo placement, the partnership will extend into fan engagement initiatives across the season, with VIDA planning to associate itself with moments of energy, agility and leadership on and off the field. These activations are expected to play out across stadium experiences and digital platforms, targeting younger cricket fans who are increasingly brand-conscious.For VIDA, the KKR alliance is part of a broader attempt to embed itself within popular culture rather than position itself purely as a product-led EV brand. For KKR, it brings in a title sponsor that is betting heavily on India’s electric and sustainable future one that mirrors the franchise’s own emphasis on reinvention and performance.