tv

According to the filing with the stock exchanges, NDTV will issue fully paid-up equity shares of face value Rs 4 each

After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.

The senior journalist moves from NDTV Group to the India Today-owned digital platform, bringing over 25 years of experience.

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...

Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company

Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi

Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms

Before this, Jain worked as Director of Amenic Entertainment

Yadav is a seasoned media veteran with over a decade of experience

With two decades of journalistic excellence, Gulati takes charge to steer innovation and cross-platform growth at iTV Network.

With over two decades in news broadcasting, production strategy, and studio innovation, Tiwari has been instrumental in shaping India’s media landscape

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...

Niyati Bohra has earlier been part of the launch of NDTV Marathi

Senior journalist may return to AajTak as Editor, but no official confirmation yet

Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement, and results.

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...

Here’s your weekly forecast of what rained gold and what just got washed away

Boria Majumdar will build NDTV’s sports coverage as India gears up for a packed global calendar - from 2026 T20 World Cup and FIFA World...

Nikhil Dubey has more than 22 years of experience working with various channels

FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts

Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations

Rohit Vishwakarma has over 21 years of experience in broadcast and digital media

Shubhankar Mishra will step into a prime time show on NDTV in July 2025

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Prior to iTV, she served as Editor, ABP Live English

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...

The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising

At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...

Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels

Previously, Shaurya Sharma was with Sun TV Network as Cluster Marketing Head - Sun Neo, Sun Marathi & Sun Bangla

A review petition should be filed against the SC order, say legal experts fearing far reaching consequences

Rahul Kanwal's India Today Group tenure ended on May 23

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that...

Kidwai's tenure at NDTV was marked by his versatility, having worked across various departments, including news and sports

Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap...

According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...

The financial performance in FY2025 reflects the ongoing challenges in the TV news business, exacerbated by macroeconomic pressures and shifting advertising trends

Subscription revenue grew 4% year-on-year to Rs 987 crore from Rs 949 crore in Q4 FY24

The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...

Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC

On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector

According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three...

Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging...

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...

Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty

According to sources, the discussions centered around establishing a fair and equitable framework for the industry

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

Unnithan was the editor of the network's OTT vertical News9 Plus

India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...

Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking...

Aroor confirmed the news through a social media post, expressing gratitude for the trust placed in him and excitement about building something special at his...

According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language...

Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding

According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue

Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions

Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over the past two decades, the...

As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...

Prior to this role, Iyengar was with Helios Media as Business Director

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

The campaign features an interactive experience where users can change the car’s colours using their TV remotes

The inside story of mismanagement at MPEG-2 slot e-auction

Advertising revenue has dropped 60% YOY to Rs 2.5 crore this quarter

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to...

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

In his last assignment, Abhay Ojha was the CEO of Zee Media

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access in tier cities and increasing affordability of smart TVs

The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday

According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

Major sporting events, like the IPL, have driven viewer engagement on CTV platforms due to free streaming; consumers increasingly opting for on-demand content over traditional...

In a world driven by metrics, Ravish Kumar is a reminder that credibility is still currency. For advertisers, he represents a rare proposition: a brand...

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...

Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption

Network18 has also received permission from the Ministry of Corporate Affairs to extend its AGM by 3 months

Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs

Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle...

Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...

Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on...

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly

In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...

Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...

Joshi was earlier associated with Times Now

The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...

The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

The company said it is also considering incorporation of a wholly owned subsidiary in India which will infuse Rs 10 lakh towards the share capital

Experts say GECs and movies may walk away with major chunk of the ad monies

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been...

Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent

Sanjay Sharma has over two decades of experience in media

The deal between Arunabh Kumar’s OTT production firm and the talent management company is believed to be primarily for casting purposes

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Prior to this he was the Head of Content Operations at Doordarshan

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...

TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...

Among the channels that have been blocked are TV9, NTV, Sakshi TV and 10TV

Bhosle brings nearly three decades of experience to her new role

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well

Rao passed away at 87 in Hyderabad on Saturday morning

Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...

From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for...

Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for...

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Ad rates too typically go up 40-50% during elections, say industry experts

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in...

Neville Shah was Ogilvy’s Senior Executive Creative Director

Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV

At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...

The news network has seen a 39% jump in digital traffic in Q4; NDTV Marathi to be launched on May 1

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m

At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses

Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

Vinod Nathan breathed his last in Bangalore today morning

Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

Navendu Shekhar has over 12 years’ experience across sectors

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...

Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

The campaign is part of the #TVSRide4Safety initiative

The campaign has been conceptualised by FCB Kinnect

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...

'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

Prior to this she was associated with News Nation

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...

This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...

Another channel, Dhamaal has also secured a slot for Rs 20.85 crore

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

Mishra is well known for her series Awaaz Overdrive on CNBC Awaaz

Prior to this Bhadauria served a long innings with ABP Network

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

The revenues were up 3.3% at Rs 885 crore

Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...

The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a...

Shamsher Singh was the Editor-in-Chief of India Daily Live

After relaunching business news channel ‘NDTV Profit’, NDTV to launch two regional channels soon

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events

Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live...

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...

Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...

Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9

The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding consumer demand for premium content...

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...

The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

Ganguli has been working with The Economic Times since 1999

Ganguli has been working with The Economic Times since 1999

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...

The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by...

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects

The merger agreement between Zee and Sony was to be closed by Dec 22, 2023

Rubika Liyaquat recently quit Bharat 24

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

The merged entity will comprise the TV portfolio of TV18, Digital assets of Network18 as also moneycontrol website and app

She was previously with the India Today Group

Dhamne was elevated as EVP – Finance in 2021

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth

Digital platform Zee5 saw a revenue jump of 59%

We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no...

The media group has posted Rs 142 crore as advertising revenue for the quarter

Punit Misra, I Venkat and Rajat Sharma also re-elected to the Board, John Brittas and Kevin Vaz join as new members

During this academic pursuit, Singh will continue her pivotal role at NDTV

Amid conflicting speculations on reports about Sony talking to Disney for Star India’s acquisition in midst of its merger with Zee, e4m speaks to industry...

Prior to joining NDTV, Upadhyay was associated with CNN News 18

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...

The tribunal has given one week’s time to the parties to file written submissions, if any

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

The account will be handled by WPP OpenMind

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24

The data will be released every Thursday

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...

The award recognises and celebrates excellence in the advertising, media and marketing ecosystem

Asks ratings body why it didn’t proactively disclose the MIB order

Profit down 60% to Rs 33.57 crore

The rights are for bilateral India matches on home turf for the next five years

The brand was previously associated with DDB Mudra

The rights are for bilateral India matches on home turf for the next five years

The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India

The regulatory body issued the consultation paper on August 8

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...

The media companies will be taking part in the online auction for TV and digital rights

ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...

The right is for 2023-2027 period

The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage

Singh moved on from NDTV in February

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...

Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi

The company has attributed the revenue growth to an increase in advertising revenue

Experts expect 10-15% growth in the ad revenue during the upcoming elections

The dentsu-owned agency will take charge from January 2024

A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...

Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi

Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...

He will be hosting the prime time show on the channel.

According to sources, two news channels also bid for the spot at Rs 15 crore

The channel is led by senior journalist Shamsher Singh

The partnership will help advertisers reach out to the premium digital audience on Connected TV

Reports say that the bench reserved the order after hearing all the arguments

The duo will now be whole-time directors for three years, starting April 2023

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...

Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

Prior to joining TPV Technology, Hrishitaa was associated with vivo India

The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content

In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel

As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...

Aiyar was associated with the national broadcaster for over 30 years

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020

Wavemaker’s Delhi office will continue to service the media mandate

She was associated with the network for over five years

The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...

ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

The network is expected to contest that it did not have the opportunity to present its arguments

Dobhal is currently the COO of the company

The exchanges have been asked to issue no-objection certificates before the next hearing on June 16

Kenichiro Yoshida made the revelation during an annual meeting

Network’s net profit for the quarter declined by 85% to Rs 5.38 crore

Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...

Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June India’s first ever multi-format content...

Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...

The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...

The integration takes a bold and progressive step towards creating awareness around menstruation   Paree, a homegrown sanitary pad brand has been a pioneer in...

Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...

The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...

Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...

Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...

The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...

Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...

With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...

The TVC #MyStoreMyStory, exhibits the availability of a wide variety of products on the platform  Meesho, India’s leading social commerce platform, today launched...

Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...

Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...

Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...

 Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...

Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

The campaign film exhilarates the nostalgic memories one experiences in their own home Lodha Group, India’s largest real estate developer by residential sales, unveils...

The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...

Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...

The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...

In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...

Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...

Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...

In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...

Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...

The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...

Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...

Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...

Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...

In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...

In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...

An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...

Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...

Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...

Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...

Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...

The proposal will be considered by the board and shareholders in due course The board of Quint Digital Media, which owns and operates...

The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...

Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...

The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...

Mathur comes with 15 years of extensive experience in marketing, brand and events in the media industry Nikhil Mathur has joined Rajat Sharma-led India TV...

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...

Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...

Encourages people to choose the right toothbrush for their oral health Sensodyne, one of the leading oral health brands in the country from GSK Consumer...

WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...

Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...

In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection...

From Uday Shankar to Sudhanshu Vats, we list all the major movements that made headlines in 2020 Year 2020 turned out to be quite an...

The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...

We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...

Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...

Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...

The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...

The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....

As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...

Chawla will be back to hosting and will be seen on Aaj Tak   The India Today Group has roped in senior journalist Prabhu Chawla...

Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana, India’s largest audio streaming platform,...

With the move, the company is now India's first AI-powered video and live commerce platform KIKO TV, a recently launched AI-powered start-up has today announced...

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....

ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...

Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream, Tata Sky, and Pay TV...

Kurl-on released a new campaign that the best auspicious investment should be in sound sleep and not in electronic gadgets. Sound sleep heels our bodies,...

In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...

The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...

The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management. iTV network today won...

Subscription revenue for the quarter was up 14 per cent at Rs 427.04 crore from Rs 375.65 crore for the corresponding quarter ended September 2019...

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...

NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...

Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...

Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera Powder Golden Dhamaka. Packed with...

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...

Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging...

Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special.  ...

The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...

The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported consolidated subscription revenues of Rs...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...

Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it Content creation came...

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year The omnichannel...

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015  The festive...

Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse of state machinery and power...

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a committee to review the guidelines...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...

Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match viewing a 'Fantastik' experience 

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...

With Contactless Check-in’, OYO guests can check-in on the OYO app wherever, whenever OYO Hotels & Homes has now rolled out ‘Contactless Check-in’,...

The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...

An affordable premium gifting product inspired by taste the of Ferrero Rocher  Ferrero Rocher Moments is being launched with an integrated marketing campaign led...

IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...

Unani brand, today launched its all-new integrated marketing campaign for Joshina - a natural remedy for preventing and treating the effects of cold...

The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter,...