Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel compared to IPL 16 during the first 23 matches played, according to TAM Sports report.

According to the report, during IPL 17, the count of categories and advertisers increased by 65% and 37% respectively compared to IPL 16. Number of advertisers for the first 23 matches crossed 60 this time while it was 45 during the last IPL.

The top five categories present in IPL 17 together covered 50% share of ad volumes with Ecom-Gaming leading the list.

Among top 5 categories, Ecom-Gaming and Pan Masala were the common categories in IPL 17 and IPL 16.

Two of the top five categories in IPL 17 belonged to the F&B sector.

Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in 7 matches during IPL 17.

Together, the top advertisers added more than 38% share of ad volumes in IPL 17.

Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among top 5 of IPL 17 & IPL 16.

In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same number of matches in IPL 16.

Parle Food Products and Airtel Xstream Fiber secured 1st and 2nd positions among the 73 new brands present in IPL 17.