Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera Powder Golden Dhamaka. Packed with a TV commercial, the 360-degree marketing campaign aims to reiterate the importance of traditional oil-bath with Shikakai and its benefits to consumers. The TVC highlights the tradition of using Shikakai during Diwali and its multiple benefits in combination with Shikakai and 13 different handpicked herbal ingredients packed into one single product.

Besides the TVC, Meera Powder’s marketing campaign also comprises of a wide-scale Diwali slogan contest, wherein 25 Lakhs worth Gold and Cash will be rewarded to consumers. The brand has also specially designed its festive edition packaging centred around the consumer contest, wherein the inside of the packs carry a unique 8 digit alpha numeric code which the consumers have to send as an SMS in a prescribed format along with a creative slogan about Meera Powder. The contest has been planned in a manner to ensure that every consumer stands a chance to win gold or cash and begin their festive season on an auspicious note.

The TV commercial has been rolled across all key media in the state of Tamil Nadu. With a strong digital footprint across platforms, the campaign is also promoted across all of Meera’s Social Media Platforms.