cc

Cross-functional expertise to help GCCs attract top talent and strengthen reputation

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

India’s e-commerce giant invites pitch for one of the country’s largest advertising accounts; EssenceMedia.com currently handles the business

Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu

Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC

Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...

Vinay Sarawagi previously held senior roles at the Times Group, at Network18, Business Standard and Reuters

Prior to this, Mel Arrow was the Chief Strategy Officer at the agency

Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD

Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...

David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the traditional methods of planning media...

In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...

Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office

The campaign’s TVC has been conceptualised by McCann World Group

Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...

At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree

Fahad Mugharbel appointed Social Media Director and will be based in Riyadh

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar

BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities

Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton

Prior to this, Sai Chaulkar held the role of Brand Services Director at the company

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...

Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India

This collaboration is a strategic move to enhance ICC’s mission of empowering businesses

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust

According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% decline in total revenues in 2024

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital

Minimalist will carry out digital activations for the association

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore

The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on...

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase

This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025

While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told...

The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor...

Profits surged by 30%, with the company reporting a net profit of Rs 32 crore for the period

As per the agreement, Interpublic shareholders are to receive 0.344 Omnicom shares for each share of Interpublic common stock they own

India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the...

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

This is the second consecutive year of Sintex’s association with WPL

The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

ZEEL, in its regulatory filing, has stated that it is not in default of the agreement and has termed Star’s claims as unfounded and legally...

The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”

The global review of the accounts kicked off in October of last year

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates

The hearing in the case is scheduled for January 6

The ETPL is set to get underway from July 15 – August 3, 2025

Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director

Shridhar Mishra has over 24 years of experience in digital media and adtech

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience

As per the CCI order, 7 TV channels—Star India’s Hungama, Super Hungama, Star Jalsha Movies, Star Jalsha Movies HD, & Viacom18’s Colors Marathi, Colors Marathi...

Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...

Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the...

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer

Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...

Jay Shah will assume the role on December 1, 2024 

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights

e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position

Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18

Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue

In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...

The campaign will run across multiple media platforms

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers

Surinder Chawla is the ex CEO and MD of Paytm Payments Bank

Disney Star this year onboarded 59 categories of advertisers and 90 brands

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...

Before joining Adecco India, he was the CEO of the digital business at TeamLease

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots

The agency will handle the creative duties for all products under the brand

Reports say that the price has been set for six associate and three special partner slots

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...

The deal will begin in 2024 and will cover all major BCCI events until 2026

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

The two-film campaign shows the emotional aspects of what goes behind every claim

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium

The association between Atomberg and BCCI will last till June 2026

Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...

Malcolm Raphael has been with the media company for 15 years

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

Srijib Mallik has more than two decades of experience in advertising, marketing, and venture capital

Interactive Avenues’ Chennai office will service the account

In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences

Employees hired over the last three years have been the most impacted, sources told e4m

The campaign aims to celebrate the special moments of love between a married couple

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...

As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

The innovation will enable an easier viewing experience on mobile phones

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

The account will be handled by WPP OpenMind

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

The rights are for bilateral India matches on home turf for the next five years

The rights are for bilateral India matches on home turf for the next five years

The media companies will be taking part in the online auction for TV and digital rights

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details

The right is for 2023-2027 period

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....

'Interim X logo goes live today,' tweeted Musk

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...

The account was won following a multi-agency pitch

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

Mohit Jain is COO (Publishing) and Executive Director

Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it...

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

The team jersey will be available in three different price points to increase accessibility for all fans

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...

The group has released a statement internally to its key management saying speculations about the split in the business are incorrect

While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16

The layoffs will be done in multiple rounds, as per industry sources

The account size is believed to be between Rs 100 cr and Rs 150 cr

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

You #GotTheShot? Celebrations await you with Colorbar  Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...

Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...

dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...

Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...

This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...

Practical, Sustainable yet trendy  - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...

The company has announced that it will have two separate heads for its APAC and India operations after Uday Shankar's exit The Walt Disney Company...

In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...

McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...

The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...

The cricket body is looking for an experienced sport-focused partner who can provide both the platform and the services required to build, enhance, and support...

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....

The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control...

Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...

According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...

The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign Wondrlab has won the Anand Rathi Financial Services account. The announcement...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...

Superior and correct nutrition is the secret to your dog’s energy levels! Dogs are a bundle of energy and are often looked at...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...

OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...

American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...

Tonino Lamborghini and M/s Heinrich, the official distributor of Tonino Lamborghini Luxury beverages products in India announced with a special event in Mumbai...

As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...

Marketing in today's digital age, is no longer limited to all that goes into building brands & their awareness - but includes sales revenues as...

Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...

~ One stop store with all the products for your baby- Apparels, cosmetics, travel, toys, nursing~ Chicco, one of the biggest...

Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience...

ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...

The world of communication as we know is transforming rapidly. Gone are the days when a brand could rely on unidirectional communication to a captive...

Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...

Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’. The TVC is...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

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Backlash in some States, consolidation in other states and spreading of wings