McCann India reports 7% revenue growth in FY24

McCann-Erickson India Private Ltd posted a revenue of Rs 268.59 crore from services in FY24, reflecting a 4.6% increase from Rs 256.66 crore in the previous financial year. Media activities contributed Rs 26.77 crore to this figure, marking an 8% decline from Rs 29.14 crore in FY23.

The agency's total revenue climbed 7%, reaching Rs 282.36 crore in 2023-24, up from Rs 263.69 crore the year before. Revenue from services includes income from digital advertising and database management services.

Consequently, profits surged by 30%, with the company reporting a net profit of Rs 32.06 crore for the period, compared to Rs 24.53 crore in FY23.

McCann, the founding agency of McCann Worldgroup, is a leading global creative solutions company. Its core network includes McCann, MRM, Craft, and FutureBrand, alongside partners like Momentum Worldwide, Weber Shandwick, and UM, delivering end-to-end marketing solutions.

The agency has crafted campaigns for top brands such as L’Oréal Paris, Salesforce, Britannia, and Campa. Its client roster also features Agoda, Apollo Hospitals, Cognizant, Pfizer, SBI Life, Sun Pharma, Shree Cement, Lloyds, and Cigna, among others.