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Puneet Gupta, Senior Executive VP and Business Head for Digital Business & Marketing at Nuvama Wealth shares how AI and customer-centric innovation are reshaping financial...

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...

Anupama Ramaswamy was earlier Joint Managing Director and Chief Creative Officer

Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...

Company aims to achieve double-digit growth every year until 2030

Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar

The investment will enable Goldi Solar to expand its production

Radico Khaitan teams up with Shah Rukh Khan, Aryan Khan, and Nikhil Kamath to launch D’YAVOL Añejo, marking its bold entry into India’s growing premium...

Indian creators are no longer waiting for brands to cast them in campaigns

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...

First Integrated Campaign to Launch Later This Year

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Prior to this, Aman Singh served as the Senior Business Director at Carat

Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor

Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...

The mandate covers media planning and buying, digital strategy, and execution

From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...

The campaign series features three ad films creating a fun banter between a father-son duo

He was earlier the Corporate Communication Manager at Amazon

Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry

Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay

Venkatasubramanian was associated with Havas Media India for over a decade, across two stints

Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group

Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...

The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...

The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation

Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...

Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year

Prior to this, Atul Handa was with Myntra Fashion as Senior Director

Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...

Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer

Iyer, Head - Marketing, Piramal Finance sheds light on the approach to financial inclusion, challenges in serving Bharat, and how their marketing strategy has evolved...

The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’

While Manson Chan has been appointed for China, Nick Coston comes in for the USA

The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign

The agency will be responsible for both traditional and digital media mandates

OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis

Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...

Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign

Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...

The investment will primarily focus on expanding Amazon's cloud services infrastructure in Maharashtra, with the establishment of multiple data centers across the state

As Aman Gupta celebrates his birthday today, we take a closer look at the man behind the audiotech brand and the unstoppable wave of innovation...

A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

The show had associations with more than 32 brands

The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2

With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Launches new campaign for diapers – Switch to Softer

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star

Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ?500 crore, showcasing how brands are capitalizing on this cultural...

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition

With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts

The industry is expected to reach USD 3.4 Bn in FY2025

Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months

According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other...

By allowing themselves to be roasted on Raina's India's Got Latent, these brands are not just integrating their messaging but doing so in a way...

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included...

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...

The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...

Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023

The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

The music label’s Q2 FY25 Revenue from Operations has increased 40% Y-o-Y

According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...

While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns

Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan

The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...

Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award

Here’s everything you need to know about the shortlisted candidates

As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%

e4m was the first to report that Karan Johar's Dharma Productions is looking for suitors

The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...

Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...

Bagging Amazon’s account highlights WPP’s strength in APAC and its expertise in India, a market that many view as increasingly critical to the eCommerce giant’s...

At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation...

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...

While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions

Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020

Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year

Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages

e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company

Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India

The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

A low-down of what players from each of the sectors hope this Budget will deliver

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

Prior to rejoining Ogilvy India, B Ramanathan’s last role was as Chief Marketing Officer of Ogilvy Asia and Global Brand Leader – Mondelez

While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer

Sharma described the meeting as ‘very cordial and fruitful’

#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations

The brand, published by RPSG Lifestyle Media, will launch later this year

Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism

Unveils a new brand film celebrating India’s love for cricket and food

In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning &...

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...

Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more

Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL

The 30 second ad-film was conceptualized by Havas Worldwide India

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions

The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

Revenue of the e-commerce giant rises 13% to $143.3 billion

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making...

Perkett to Lead the Next Stage of Innovation, Scale, and Growth

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

This is the second edition of ‘Nahi toh Mehenga Padega’ campaign

The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses

As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives

This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement

Havas Worldwide India has appointed the four as Executive Creative Directors

This association will further strengthen the brand perception of the lubricant behemoth

The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

Amaze’s thematic and product film aims to inspire consumers to push their boundaries

'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

The new campaign highlights Rasna’s emotional connect and its functional benefits

Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The campaign is part of the #TVSRide4Safety initiative

The campaign features actress Tamannaah Bhatia as the brand ambassador

Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

The partnership aims to strengthen the influencer marketing portfolio of the agency

The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village

Mia and RCB will be part of the #SheGotGame campaign

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans for expansion and more

Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India...

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Launches a digital film starring Vihaan Samat and Anushka Sen as a young couple in love

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds

In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...

Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the company is doubling down on...

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...

Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say

Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it...

This year, brands aim to redefine what Diwali means beyond the celebrations

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...

The tax will be applied not to each value of the bets placed but to the entry amount that users pay

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

Sources say that the deal may be called off because of issues in due diligence

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

Sahukar plays the king of Instapur

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...

Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...

Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...

Announces new multi-year licensing deals and co-productions with major Indian film studios

At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...

A digital and social media campaign was released to highlight how the company with support of its customers have made a positive impact  Mamaearth,...

The millennial icon to be the first ambassador for Mamaearth Hair Range  Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon,...

Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...

Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...

The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...

Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...

The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...

The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...

The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...

Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...

The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...

A digital and social media campaign to celebrate the integral goodness of women  Mamaearth, a toxin-free personal care brand built on the purpose of...

Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....

Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...

Josh users can now add music to their posts using songs from India’s oldest music label Saregama, one of India’s largest music labels, has announced...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...

Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...

The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...

She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...

Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...

Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...

Saregama Launches top-end version of Carvaan with an inbuilt screen Whether you fancy good old retro classics of Lata Mangeshkar or the best of...

We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...

As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

The company continues to focus on security and reliability to ensure customers experience the ease and convenience...

Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...

The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...

SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...

The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...

The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...

NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...

Sruthijith takes over from Vinay Kamat who announced his resignation in September Sruthijith KK has been appointed as the Editor in Chief of Mint. He...

The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...

While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...

Industry watchers note that the e-tailer festive ad spends may be at the same level as last...

Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi.  In their three-part campaign films, Samaara...

Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies Apurva Chamaria has been appointed as SVP and Chief of Staff to...

The brand along with WATConsult has created a quirky character to promote its Omnis range With the onset of the festive season, Racold has launched...

Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...

Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...

Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...

He takes over from Deepak Asher who has decided to step down to pursue other interests ...

RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

 Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs   With a 100-year legacy and...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...

Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...

Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...

Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic  ...

Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...

If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...

As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...

Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...

Prior to this, Thomas was the head of Product & Price at Audi India Abbey Thomas has been appointed as head of marketing at Volkswagen...

The film recognises the bankers for their indomitable spirit Being one of the country’s largest private sector banks, Axis Bank has undertaken extraordinary...

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...

Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

Enjoy up to 20% off on the collection with Online Muhurat Booking and Contactless Delivery options This Akshaya Tritiya, let’s...

In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...

At launch, Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content...

In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Vijay Kaul, DGM Marketing Communication,Yamaha Motor India Sales Pvt. Ltd says that marketers need to...

The company aims at providing essential protective masks to customers during the lockdown  Myntra today announced that it has partnered with Wildcraft,...

Nippon Paint produces Singer Srinivas’ music video to highlight music as a tool to pursue one’s talent Nippon Paint (India), Asia’s leading...

The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...

Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product...

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...

Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...

Axis Bank collaborates with a local band, Masala Coffee, to celebrate the spirit of Kochi life Axis Bank, India’s third-largest...

The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...

If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...

Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...

  The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...

Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...

Close to double the number of seasonal associates across the Amazon fulfilment network and Customer Service compared to the last festive season

Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...

If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...

Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...

Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...

Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India. In conversation with...

With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’ Following all the fun banter around its launch campaign, ‘There’s...

Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’ (Khayal Toh Chatpata Hai) positioning Kurkure, India’s loved snack...

Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the digital media mandate of Sri...

On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and...

Ahead of the festive season, Amazon India today unveiled its campaign, “Ab India ki Khushiyon ke beech budget nahin ayeega” for Amazon Great Indian Festival....

The Himalaya Drug Company, India’s leading herbal health and personal care company, today unveiled a new TVC under ‘Healthy Hair ka Vaada’, the...

~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...

Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience...

- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...

10.or (pronounced Tenor) today announced the launch of its new smartphone 10.or D2 exclusively on Amazon.in. With a 5.45 inches (13.84 cm) HD+ screen, 18:9...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...

In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...

The Government of Uttar Pradesh honoured social entrepreneur Amar Tulsiyan, Founder of the Niine Movement and the Niine Sanitary Napkins brand at the Ground...

·         Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report

While relocation can be a big task for individuals moving to different places as part of their employment, portals like RentoMojo have a way of...

Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...

Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...

First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out To curate 50 stores...

- boAt signs Jacqueline Fernandezas brand ambassador -  boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

A study by YAAP in partnership with the Internet and Mobile Association of India (IAMAI) 68% of the respondents feel...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...

Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

The Internet and Mobile Association of India (IAMAI) welcomes the draft National Digital Communications Policy, 2018, released on 1 May for public consultations....

In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...

Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for Spring Summer season. The concept of...

A NATURAL ELIXIR -Inspired by the 5,000-year-old science, premium Finnish water brand VEEN launches Ayurveda Water – the best of Indian wisdom, in a bottle....

At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...

India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...

JS: What are the trends we can expect in the hospitality service industry in 2018?  AB: Travel and hospitality are dynamic industries, seeing an...

Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

Piramal Realty, the real estate arm of the Piramal Group, India’s leading diversified global conglomerate, inaugurated Aranya Pavillion, the World Class Experience Centre at Piramal...

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...

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Experts predict that India will witness 2.4 crore more cars on t