advertising-news

Swamy was the Managing Director and Chief Creative Officer of LS Digital

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to...

Vikram Pandey and Sachin Kamble were earlier National Creative Directors

The summit will be held on Thursday, March 21, 2024 in Mumbai

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun

The two actors have been roped in as brand ambassadors

The global sports brand has also unveiled a new logo

The campaign is live across major leading channels and social media platforms

The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai

The team will be seen in action from March 23

SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

The new logo is built around the concept of "Windows of Opportunity”

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office

The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness

Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names

The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement

Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G

The association is aimed at celebrating self-expression, the brand said

The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her

The digital film has been released ahead of Women's Day

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab

This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year

The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce

Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more

The Women's Day campaign has been created by SBI's in-house creative team

The campaign is centred on educating parents about the importance of vital nutrient absorption

The partnership aims to strengthen the influencer marketing portfolio of the agency

PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season

Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’

The Swiggy Dineout campaign has been curated by Toaster India

The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'

Nu Republic specializes in wireless audio products and wearables

Mia and RCB will be part of the #SheGotGame campaign

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...

Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more

Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand

ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI

#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating

Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

The multi-year partnerships spans for four seasons of the Women's Premier League

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals

The campaign has been conceptualised by 22feet Tribal WW

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...

The two-film campaign shows the emotional aspects of what goes behind every claim

The campaign has been conceptualised by Famous Innovations

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation, global expansion and more

As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands

The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

The new ad titled 'Elevator' has been directed by Prasoon Pandey

The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation

The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...

Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row

Zaarra Khader previously led the film business and content division for Motion Content Group India

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio

Aashirvaad has roped in actor Rupali Ganguli for the campaign

The digital-first campaign is designed to span various social media platforms

The campaign promotes Lenskart’s Electro Punk eyewear

The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla

The film talks about the various benefits of its latest product, Aspire

Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala

Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...

Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp

Prior to this, Kandasamy was with ShareChat as National Agency Head

The Asian Paints TVC is conceptualized by Ogilvy India

Sony Sports Network launches ‘Your Home of Football’ campaign showing Kartik Aaryan’s love for the game

Interactive Avenues’ Chennai office will service the account

Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company

In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...

The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML

As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership

The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back

Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata

This marks a significant milestone in the brand's evolution, expanding its offerings to cater to the diverse palates of its customers on various joyous occasions

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term

Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence

Mandanna will be face of the RUSKIT Brand

Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate

The campaign aims to celebrate the special moments of love between a married couple

The series aims at enabling business leaders take on change and drive their businesses into the future

Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa

The campaign is titled Taazgi Bhari Pyaali Society Waali

Jatin Sinha has been with Schbang since 2020

Nidhi Sinha joins the agency from McCann Global

He comes from Sun Mobility

Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign

The film makes the point on the role of homemakers, knowing what is best for the health of the family

Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles

Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years

The campaign is targeted to the younger generation and will be active across all major digital and social platforms

The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

Neville Suraliwala has over 15 years of experience of working with agencies

Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds

Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.

The Campaign Features Babil Khan And Kritika Khurana

G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke

The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal

The former marketing director of Meta announced the development in an Instagram post

The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country

Shenai leaves after a 11-year stint with the company

The company disclosed the news of Ahuja's demise in an exchange filing on the BSE

Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal

The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.

Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn

He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership

The current President & CEO, Chip Bergh, is set to retire April 2024

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this

Partnership reflects brand’s messaging of long-lasting bonds and strength

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations

The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology

The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space

Strategic move aligns with company's shift from family business to corporate model

Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role

The brand has collaborated with Malaika Arora as its brand ambassador

Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling

Former CEO Thanos Papangelis will now be a board member and product & innovation advisor

At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times

With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...

Kumar will be handling the P&L side of the business

This move comes after Aalap's departure from Dentsu Creative

Titled Apollo X Sachin- The legend strikes with an Apol 10 performance; this series offers fans a unique glimpse into Sachin's passion for cars and...

In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...

The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category

With the campaign, the brand aims to empower communities living with HIV

Nitish most recently served as the Head of Brand at fintech startup CheQ

Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets

Industry experts say that there’s no clear verdict on whether the switch could impact advertising

Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself

The top exec also said that ABC—the flagship property of Disney— is not for sale

At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and how digital is empowered in...

Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms

Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference

Nair was previously Vice President - Brands / Account Management at Tonic Worldwide

The campaign, an ode to friendships, was conceptualized by DDB Mudra

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023

He replaces Bhargav Dasgupta who resigned on September 21

Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates

In his last stint, Anil was Head of South Entertainment at Wavemaker

The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...

This is Mohan's second stint with BYJU'S

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

Mathan joins after a 15-year stint with Mirchi

Welde will help the company in international expansion and further forays into digital services

Arsiwalla was with the company for four years

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29

Creative spots that caught our eyes

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Mint’s current Editor Sruthijit KK will join The Economic Times

India’s top digital news publishers gear up to safeguard their intellectual property

Sinha will be reporting directly to FCB Global CEO Tyler Turnbull

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

Malhotra was earlier with Unacademy

Gupta has over two decades of leadership experience

Rathi has stepped down as SVP, Revenue and Growth

Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

The campaign has been designed by Lowe Lintas

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...

Shivshankar will contribute across platforms

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

Francis joins MRF Tyres from GROHE where he was the CMO

Experts hopeful of growth ranging from 10% to 15%

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019

Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details

Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy

Vohra headed Meta India’s SMB portfolio

In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to...

The mandate was won following a multi-agency pitch

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...

Joshee joins the agency from Wunderman Thompson

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...

Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia

She was with Diageo India for 3 years prior to this

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Singh was earlier PHD India’s Strategy Lead

Singh moved on from NDTV in February

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...

The changes have been sought in the SAT order asking for a change of Whole Time Member in the case

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...

Chinnappa was with the tech major for 13 years

Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

In his 24 years in the industry, Dutt has worked on over 400 campaigns

Dhanwani will be leading the D2C business at ShemarooMe

Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL

As per sources, Desai will be launching his own venture

The business will be handled from the agency’s office in Mumbai

She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group

The business will be handled by the agency’s Bengaluru unit

The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion

Our pick of the ads that impressed us between June 16 and 30

Shah succeeds Gaurav Anand who moves on after close to two years with the company

The campaign is created by Collective Creative Labs

The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri

Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director

Sayed joins as Chief Content & Strategy Officer at Moneycontrol

Sahukar plays the king of Instapur

According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

Fernandes will report to Avinash Pandey, CEO, ABP Network

The new app is strikingly similar to Twitter but allows for longer posts

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...

The network in its notice to bourses said it won't be bidding for RBNL

In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort

Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network

She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence

Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely

The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps

Cheil India has conceptualized the campaign

Our list of some of the best ads between June 1 and 15

Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more

Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...

Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more

Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories

He was earlier Head-Marketing Communication at Tata Projects

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported

The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...

While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged...

Prior to joining TPV Technology, Hrishitaa was associated with vivo India

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'

Shivshankar had been associated with the channel since 2016

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze

According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

Mohit Jain is COO (Publishing) and Executive Director

Forms multi-stakeholder task force along with DoCA to examine these issues

Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...

The TVC is set to premiere during the 2023 ICC World Test Championship

PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging...

In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’

The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...

Evrenos joined Wavemaker in September 2021

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer

Prior to this he was Head Marketing and PR at Jeep Stellantis India

During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...

The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga

Pant, Director-Marketing, was with the company for over 3 years

Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like

Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’

Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity

Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community

Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community

At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...

The group won Gold for the entry titled 'Centenary Campaign'

Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance

The mandate includes TV, Print, Radio, Digital and OOH

The account will be serviced from the agency's Mumbai office

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

Dobhal is currently the COO of the company

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

CNN has also made additional key changes to CNNIC’s executive leadership team

Rai has had an eventful 30 years with the Indian advertising industry

Jha stepped down as the Managing Director of Nielsen India in April

India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?

Leo Burnett India and DDB Mudra Group won gold metals

Ad revenue from the company’s print business grew 8% at Rs 269 cr

Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees

He has been with the company for 4.5 years

Gupta was previously the SVP & CEO of lending business at Paytm

Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA

Smita Jatia has been appointed Vice Chairperson

The new Mother's Day video pays testament to the strongest 'bandhan' in the world

Das was previously the General Manager of Prestige at Pernod Ricard India

We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill

Karthik has been with PUMA since 2006

Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

Sources say he might start a sports start-up

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...

She was Sr. CD at Cheil India previously

The two have starred in a four-film campaign for the new beverage brand

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...

Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...

Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...

The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has refreshed its brand identity with...

Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction—...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...

Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...

In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...

The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare...

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...

As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...

About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...

The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...