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With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...

The quarter also underscored a clear divergence between regional and English-language publishers

The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New Delhi

Ravindran was earlier with The Times of India as Associate Vice President and Response Head

The campaign has been conceptualised and crafted by Thought Blurb Communications

The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

Sachin Mehta moves to head Canada operations in a global leadership transition

Vineet Agrawal, who grew the business from ?300 crore to over ?10,600 crore, will step down in January 2026; Chander to take over from February...

Mukesh Sharma was previously Business Head at Mid-Day Infomedia

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

The India campaign focuses on localized experiences and culture-first storytelling

With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food

Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member

While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...

Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers

In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more

Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025

Net profit stands at Rs 14.2 crore and ad revenue remains stable

It will appear in print and have a robust digital presence across its website and social media channels, in addition to hosting its marquee events

The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...

‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape

The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech

COLORS Rishtey returns after a three-year hiatus

The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...

This film reflects 80 years of guaranteed quality, unparalleled trust and innovation

Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer...

HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...

The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.

Praveen Someshwar led HT Media as its Managing Director and CEO for seven years

SIX5SIX will be KKR’s ‘Official Kitting Partner’

NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound

FCB Kinnect wins full-funnel creative mandate for Prega News

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Kisan India is a video-first platform with a mission to become the voice of rural India

The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Net profit was nearly Rs 7 crore

Praveen Someshwar will be stepping down as Managing Director & Chief Executive Officer of HT with effect from February 28

Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Launches new campaign for diapers – Switch to Softer

The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team

Mandeep Malhotra is also the Founder of Srishti Media

Prior to joining HT, Faiz held a pivotal role at Paytm as Vice President & Head of Advertising Sales

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns

Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns

Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

The company clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore...

As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed...

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...

The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293 crore in Q4 ’24

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

Ajay Mehta is currently the Chief Content Officer of Mindshare India

At Goafest, Sanjiv Mehta, Executive Chairman of L Catterton India, spoke about 'Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose'

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals

Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio

Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio

HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10

Adds thoughtful colours to the game through brand association with six teams

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

This association will further strengthen the brand perception of the lubricant behemoth

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

Piyush Mehta is at present Genpact's Chief Human Resources Officer

Gaurav Mehta joined Noise in March 2023 and prior to that he was with Zupee

Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today

Our pick of the most creative commercials of the February 16-29 period

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

‘Sapno ki Kishte’ is the brand’s International Women's Day campaign

Gaurang Menon was the organization’s Creative Chief for 3 years until 2022

Nu Republic specializes in wireless audio products and wearables

Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8

Tibrewala and Mehta’s stint with the company spans nearly 15 years

Our pick of the most creative and impressive ads between January 16 and 31

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...

Our pick of the best ads between January 1 and 15

Sanjiv Mehta announced on LinkedIn that he has joined as a Non-Executive Independent Member of the pharma company's Board of Directors

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

Mehta comes with an experience of over two decades in the FMCG sector

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Most creative spots we saw between December 1 and 15

Our pick of the best ads between November 15 and 30 by BlinkX,, Tata Play, Sharekhan, McDowell's and Joy Personal Care

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...

Mehta has been Network18’s Group Consulting Editor for the past year

The Founder and CEO of Humans of Bombay spoke about 'the magic of authentic storytelling' at the e4m Screenage Conference 2023

Conceptualized by Lightbox, the in-house creative studio of GCPL. ?

Jane is currently CEO of Landor & Fitch

The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3

Showcases the transformative impact of digital education on small businesses

Our pick of the best commercials between September 15 and 30

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...

PAT margin decreased to 13.6% in FY 2022-23

Creative spots that caught our eyes

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...

The rights are for bilateral India matches on home turf for the next five years

The rights are for bilateral India matches on home turf for the next five years

The media companies will be taking part in the online auction for TV and digital rights

The right is for 2023-2027 period

The campaign has been conceptualised by Leo Burnett India

As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money

Our pick of the ads that impressed us between June 16 and 30

According to sources, two news channels also bid for the spot at Rs 15 crore

The platform will be linked to users' Instagram accounts

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...

Our list of some of the best ads between June 1 and 15

During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...

This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI

Ad revenue from the company’s print business grew 8% at Rs 269 cr

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare exchange4media has...

The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...

ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...

Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...

Campaign rolled out with 2 new TVCs and comprises of an exclusive web-series with acclaimed culinarian Chef Ajay Chopra Dhara, India’s leading edible oil brand,...

Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...

Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...

This year-long digital initiative will feature 7 fearless women   This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...

The film has been conceptualized by Wunderman Thompson Mumbai As restrictions ease and children begin venturing outdoors again, Goodknight, India's leading household insecticide brand, launched...

Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...

Orient’s new Emergency LED lights feature in-built battery Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its...

The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...

Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...

The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...

The tea brand paid homage with a music video in collaboration with four artists across generations in memory of the legendary playback singer...

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...

Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

Prior to this, Desai was Head Brand Solutions with affle Httpool has appointed Aatsi Desai as APAC creative agency partner for Facebook. Prior to this,...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...

Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...

The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the...

Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...

#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...

Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...

Mirum India has won the mandate for social media management and online query management for WileyNXT. WileyNXT is an innovative learning solution from John Wiley...

Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...

Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...

As the world is facing the most unprecedented times, Titan - India’s most cherished watch-maker brand shares a message across its social media handles emphasising...

Acknowledges the commitment and dedication of employees who are ensuring production and supply of essential products to the Nation Multi Business conglomerate ITC Ltd has...

Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...

To celebrate International Child Rights Week, ‘Rangoutsav’ was organized across 2500 schools in Maharashtra To mark the celebration of 30 years of United...

Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...

 The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...

Hindustan Unilever has acquired GlaxoSmithKline Consumer Health India for Rs 31,700 crore. The deal is being touted as one of the country's largest in the...

InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and...

HMD Global, the home of Nokia phones, on Monday announced that actress Alia Bhatt will be the face of Nokia phones in India.

Dish TV India Limited, the world’s largest single-country DTH Company, announced the launch of its new campaign for DishTV brand with Bollywood superstar

Httpool, a subsidiary of Internet Media Services (IMS), and Facebook announce strategic partnership in the Balkan region. Httpool is now the official reseller partner for...

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-‘Thriller Active’ offering best thriller and...

In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...

Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...

Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...

On occasion of 72nd Independence Day, Sightsavers India, a leading global development organization, launches its new digital campaign #EyeAmFree; the aim of the...

·         Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report

The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...

Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....

Releases case stories inspiring people to reach out more and spreads the importance of donation Sightsavers, a leading global development organization...

Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...

When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...

Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...

Absolut, Cult and Crane.tv launched the second phase of #ANightForChange; a night in which, through creativity, Absolut wanted to inspire everyone to create a better...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...

As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...

JS: How did the 'Be More Human' campaign come about? ST:Reebok’s global philosophy of ‘Be More Human’ has always aimed to inspire physical, social and...

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