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Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe

WPP’s Global CMO and OpenX CEO moves back to rival network after six-year stint

Creators can still earn from AI and repurposed content, if originality and value are added, says platform

Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe

The film celebrates LIC Housing Finance’s 36th Foundation Day

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

As per reports, the account was earlier handled by WPP

According to Arthur Sadoun, Chairman and CEO of Publicis Groupe, the agency has invested half a billion euros in data, creators, and digital media

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India

Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts

As per reports, Publicis will manage LinkedIn's account for major markets, including the US and the UK

If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...

Approval marks key milestone in the process to combine the two companies, both the companies said in a statement

The new pitch is believed to be worth over Rs 750 crore, say sources

This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025

The campaign has been conceptualised by Publicis India

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Lahiri was earlier with Google as Head -Public Policy, Fintech & Payments

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies

The agency’s reported net income stands at $344.5 million

As per the agency, it has recorded strong performances in the US, Europe and Asia Pacific

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The account size is estimated to be between Rs 150 crore and Rs 200 crore

Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

Prior to this, Geoff Calabrese was with Omnicom Media Group as CEO of North America Investment

Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace competition?

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or Taproot...

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

Rajdeepak Das, Amitesh Rao, Paritosh Srivastava and Oindrila Roy will continue leading their teams at Leo Burnett and Publicis India through the global transition into...

Leo will be led by Marco Venturelli and Agathe Bousquet who will act as co-presidents

The global review of the accounts kicked off in October of last year

Matt McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe

While advertisers cheer, some creators remain cautious about the new guidelines

Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café

Rashmi Jha was previously with TV9 as Assistant General Manager

Previously, she was heading BharatPe’s Public Relations & Corporate Communications for over four years

Gurlani was earlier Vice President-Partnerships and Investments

Here’s everything you need to know about the shortlisted candidates

Experts say the first step in any crisis is to take a step back and assess the situation from a wider perspective rather than react...

With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...

The fee was paid based on the current rate of 8% of AGR, which means that TRAI's recommendation to lower the licensing fee to 3%...

As per stakeholders, the government's plan to expand into tier cities and towns lacks commercial feasibility; steep licence fee and lack of audience are other...

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms...

The ministry will be meeting various departments and stakeholders separately from mid-July

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish

As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

The account was previously handled jointly by Publicis, Alliance and Mudra

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry

Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living

Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...

The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe

Srivastava's mandate involves working across brands handled by both offices of the agency

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...

The partnership is aimed at deepening Slice®’s connect amongst consumers

Prior to this, Anil Pandit was Senior Vice President at the agency

Nu Republic specializes in wireless audio products and wearables

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...

By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal...

Publicis Groupe and Omnicom Media Group shortlisted, say sources

The video captures the journey showcasing India's triumphs across diverse sectors

From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day

Gautam Surath has been with Publicis Groupe for over 20 years

The two-film campaign shows the emotional aspects of what goes behind every claim

This campaign has been created by Publicis Worldwide India

Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Most creative spots we saw between December 1 and 15

Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa

Nidhi Sinha joins the agency from McCann Global

Sharma has been leading the digital business initiatives since he joined the network in December 2022

Dhamne was elevated as EVP – Finance in 2021

Bhandari will oversee the entire national operations for all existing broadcast channels of the Network

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...

Prior to this, Teny was CEO of Lowe Lintas India

The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...

The film has been conceptualized and developed by the internal creative and content team at Licious

Our list of some of the best ads between June 1 and 15

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...

Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...

Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...

The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’  Making a bold statement this summer, Slice® is encouraging consumers to take...

The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...

In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...

India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...

Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...

The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...

With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...

The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...

Highlights the features of HDFC Life Click2Wealth HDFC Life, one of India’s leading life insurance companies, launched a new digital campaign that...

The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...

Prior to this, Paladhi was working as Public Relations Manager ...

Bharadwaj’s earlier stint was as National Planning Director at Wunderman Thompson Wondrlab has appointed Ajeeta Bharadwaj as Chief Strategy Officer. She will be based out...

Some OOH owners shared that they are now appealing for an extension of the waiver till August...

PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...

Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse of state machinery and power...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...

Ghosh has clocked about 27 years in Research Consulting and held senior level positions across leading market research organizations Ipsos India has further reinforced its...

The new campaign from Licious attempts to solve this secret behind every great meat dish. In a series of films spread across their...

The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in...

Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...

Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the  emergence...

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...

With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’  ...

Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...

With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So...

On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...

Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...

For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...

Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media...

Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...

World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...

Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...

2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...

ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand, 

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

The Internet, which has till now been taking h

The outdoor media has continued to cling on to the third position with a