LinkedIn awards global media account to Publicis

LinkedIn has awarded its global media account to Publicis, as per international media reports.

Publicis will manage the account for major markets, including the US and the UK.

While Publicis was the incumbent agency in the US, it was Dentsu in the UK.

Dentsu was also handling LinkedIn's digital account in the US.

Publicis posted 6.3% organic growth in Q4, a 5.8% jump for the full year. The agency has recorded strong performances in the US (4.9%), Europe (5.4%) and Asia Pacific (6.3%).