ban

After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...

Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ portfolio of non-scripted formats in India and Thailand

Sheran Mehra joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer

Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.

His last working day was on August 22, 2025; to explore opportunities in the aviation sector

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...

Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more

Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...

Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more

From gummies to AI and Shilajit to sentiment analysis — Vikas Bansi on how Himalaya is blending tradition, tech, and trust to shape the new...

When self-regulation fails, the government has little choice but to step in with executive action, say experts

The TVC has been conceptualized by Scarecrow M&C Saatchi

At e4m TechManch 2025, ITC’s Chief Digital Marketing Officer explores how purposeful storytelling can anchor brands in an ever-shifting digital world

Prior to this, Aditya Nagavekar was with Ogilvy as VP - Strategic Planning

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

Dhaval Doshi will lead delivery and business strategy across six key departments

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms

With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food

Mukund Acharya joins Sony Pictures Networks India from Disney+ Hotstar (now JioStar), where he served as Head of Engineering

Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more

Anirban Banerjee has been with Eveready Industries since December 2022

Through Reliance Infrastructure and Reliance Power, Anil Ambani is not just rebuilding his empire but positioning it to compete with India’s corporate giants

The campaign series features three ad films creating a fun banter between a father-son duo

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

The campaign has been created by Ogilvy India

Bhattacharya is the founder of ABandYOU

Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global

The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy

NCLAT has allowed IDBI Bank to file a fresh plea against Zee over alleged dues

Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...

V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and...

The performance marketing solutions company plans to go public in the next 3 years

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking...

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...

Ranjit Babu, who was earlier with Amazon India and former CEO of Cloudtail, will be CEO for Opptra's electronics and general merchandise

Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics

The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns

Sudeep Subash will also continue in his role as Chief Revenue Officer of Collective Artists Network

Suvonkar Banerjee joins from Disney+ Hotstar where he was Editor

Prior to this, Robi Banerjee was with Korra as Creative Director

Adding to the experience of the campaign is a anthem crafted by VML Delhi

Gade was previously with Vummidi Bangaru Jewellers for over a year

Aanandita has previously worked for Mondelez, Spotify, Reckitt, Dabur, and more

Bhaswati Chakravorty has worked for firms like Capegemini India, HCL Corporation & Shiv Nadar Foundation, Max Life Insurance, TCS, and others

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The campaign will be amplified across television, digital, outdoor, and social media platforms

Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence

As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million

The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu

Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025

The ETPL is set to get underway from July 15 – August 3, 2025

From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...

Preeti Lobana was most recently VP at Google

Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand...

Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust

Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create real impact on ground'

Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and...

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize...

Here’s everything you need to know about the shortlisted candidates

As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%

In this edition of Pitch BrandTalk, Jithendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, shares insights on how does a brand continue to stay relevant for...

Others joining the board are James Murdoch, Mohammed Ahmed Al-Hardan, Jyoti Deshpande, and Shuva Mandal

Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting...

Lenskart’s media duties are currently with Starcom

Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs

Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...

At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with...

Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more

Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics

As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY

Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the leadership level

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India

According to sources, the company is looking for a creative partner to complement their existing agency, Schbang

Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media...

With Gaurav Banerjee’s past successes in fiction, the new CEO of Sony is expected to take the network’s linear and digital content to new heights

This is in addition to Umesh Bansal’s current role as Chief Business Officer of Movies business

Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI, evolving role of the marketer,...

Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z...

From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for...

Gaurav Banerjee was earlier with Disney Star

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...

The ban affects Voice of Europe, RIA Novosti news agency, and the newspapers Izvestia and Rossiyskaya Gazeta

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

The digital film has been conceptualised by Havas CX India

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...

Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for...

The social media influencer is named the brand ambassador for the Korean skincare brand in India

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand...

Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi

Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan

The campaign aims to spread awareness on new-age financial frauds

The partnership aims to redefine the landscape of cricket entertainment through content and live events

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market

In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious...

In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for...

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms

The campaign has been designed by Mullen Lintas

The campaign has been done in association with Talented

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

Nu Republic specializes in wireless audio products and wearables

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...

The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro

Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...

MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...

With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Sources have confirmed with e4m that Saini will head the creative unit of the agency

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

Jatin Sinha has been with Schbang since 2020

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations

The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app

As part of a team restructuring, five personnel from within the group have been moved to group leadership roles

Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations,...

Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets

The tribunal adjourned the hearing of Wednesday after the counsel sought time to complete the pleading

Basak's earlier stints include Contract Advertising, Dentsu Creative, and Percept

He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs

The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

Bansal, is a Chartered Accountant, and a certified ESG professional from the Institute of Chartered Accountants of India

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

The campaign has been designed by Lowe Lintas

The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...

The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media

IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

The new Mother's Day video pays testament to the strongest 'bandhan' in the world

Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...

The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...

Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...

Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...

Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...

Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad  ...

Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...

Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...

Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the...

The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...

The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...

The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

Unique offerings for MSMEs, paperless processes, quick loan approvals and digital offerings among other effective solutions YES BANK flagged off its ‘Nayi Udaan Ki...

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...

According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...

Expands its all India branch network to 601 Jana Small Finance Bank today digitally inaugurated 18 bank branches in Maharashtra that is dedicated to...

DBS Bank India announced today that it has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to...

The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...

Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...

The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...

Jha moves on from HDFC Bank after a 14-year stint Neeraj Jha has been onboarded as Head, Corporate Communications and Corporate Affairs at Bharti Airtel....

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were...

As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...

Playing the role of a contemporary mother, Rachna Banerjee puts a spin to the classic ‘Report Card’ conversation in every household 

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them HDFC Bank...

This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...

To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.

PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...

Ray-Ban’s new communication platform, You’re On, celebrates life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of...

Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth BharatPe today announced the appointment...

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for...

#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...

The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV,...

IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...

In partnership with Mirum India, Axis Mutual Fund launched a new SIP campaign as an investor awareness initiative The financial crisis brought about by the...

Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers...

Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...

WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team

First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament 

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...

 Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...

Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...

Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...

Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since...

Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more The COVID-19 pandemic...

PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership team as Chief Technology Officer....

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal in all cities except Maharashtra...

Yes Bank had announced that it has accquired 24.19% stake in Dish TV through pledged shares A day after it was announced that Yes Bank...

Media reports suggest that his resignation will be effective on June 25 Jack Ma, philanthropist and founder of Alibaba Group, has reportedly stepped down from...

The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help run a family in...

The film recognises the bankers for their indomitable spirit Being one of the country’s largest private sector banks, Axis Bank has undertaken extraordinary...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...

Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...

IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...

Aims to #SPARKABETTERWORLD for women with its latest episode titled “Agents of Change” In celebration of International Women's Day this year,...

The Omnicom-owned agency will handle complete paid media duties for the motorcycle manufacturer in India as well as across Asia-Pacific and Europe Royal Enfield (a...

The name change reflects the company’s aim to be a horizontal platform with a global footprint UrbanClap has announced the launch of a new corporate...

Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild Discovery, after...

On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...

American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...

UrbanClap, India’s leading beauty & home services marketplace, today announced a strategic partnership with The Man Company. This partnership comes on close heels of UrbanClap’s...

Uber Eats, the world’s largest food delivery platform, has today launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The...

Axis Bank collaborates with a local band, Masala Coffee, to celebrate the spirit of Kochi life Axis Bank, India’s third-largest...

Holds cleanliness and plantation drives in 5 cities for 5 hours across India India, 10th November 2019: UrbanClap, India’s leading home services marketplace, celebrated its...

The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...

The Series E funded marketplace aims at organizing and consolidating the on-demand home services market through technology, offering better value for both service seekers and...

11-city tour will be hosted under Supermoon Music, a Zee Live IP  As if setting an attendance record for a comic...

 The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...

The remix is orchestrated entirely from Made in India Xiaomi products  Xiaomi India, India’s number one smartphone and smart TV brand has announced an...

Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...

ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards. The campaign, a set of three...

Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...

Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...

Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen customers. Promoting...

 Top 10 spenders on ICICI Bank Mastercard credit and debit cards each to win a 3 days, 2 nights trip to...

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...

Bang Bang Films will now be known as just BANG BANG – India’s International Production Company Launched in 2006, by Roopak Saluja, BANG...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

Lakhs of Indians supported Kotak 811’s initiative of inclusiveness on digital The #IndiaInvited campaign by Kotak 811 builds on the insight...

Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...

-         Anirban Lahiri and Shubhankar Sharma to represent India - The 147th edition of the much awaited ‘British Open’ will commence from the 19th ...

Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...

With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add to the excitement of its...

Diageo India, the country’s leading beverage alcohol company today announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB...

Pamper your dad this Father’s Day with exciting gifts Celebrating the spirit of Fatherhood, Snapdeal today announced the launch of its...

India stands host to the 43rd edition of World Environment Day.  The theme for the event this year is “Beat Plastic Pollution”, an...

Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...

The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...

Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...

J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...

BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...

PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga's legacy of creating stunning time...

BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...

Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...