star

After stepping down as Senior Director at Starcom, Rampal transitions to the brand side with L’Oréal.

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

From revolutionising news to building digital empires, Uday Shankar continues to script Indian media’s most compelling story.

From fresh graduates to global decision-makers, here’s a look at the outsiders Uday Shankar bet on, now leading the next era of media and tech.

This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator

Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...

Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the...

This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its...

The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...

At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...

Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang

As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts

Close on YouTube’s heels is erstwhile JioCinema with 31% share

The move deepens P&G’s partnership with Starcom, reflecting the FMCG giant’s growing focus on platform-specific media strategies

A surge in late-stage funding is set to fuel ad spends, but the sharp dip in early-stage capital is a clear red flag, reveals the...

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA

As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital

The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

This is Haier’s third consecutive year of collaboration with IPL

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

The campaign will roll out across multiple platforms, including digital, television, and on-ground activations

Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now...

In February 2025 alone, the sector saw only 1% year-on-year growth in hiring. The Content, Editorial and Journalism segment witnessed a 5% decline

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore

Starcom has also worked with other pharma companies like Novartis, Pfizer and Merck

As per sources, Dabur India has also consolidated its digital mandate under Starcom

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase

JioStar has also announced what sources describe as one of the best severance packages offered by any Indian company. Impacted employees stand to receive as...

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

With names like Uorfi Javed, Munawar Faruqui, Zakir Khan and Ranveer Brar on board, industry watchers say it is now for Sparks to get the...

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

SBI, Tata Motors, Tata Capital, AMFI, Kajaria Ceramics, Himalaya No. 1 Facewash and Amul are some of the sponsors who have been onboarded for the...

Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149

While Zee acquired one slot for ?18.60 crore and another for ?17.25 crore, JioStar secured one slot at ?18.25 crore

JioStar’s Colors Rishtey, Sony’s Sony Pal and Sun TV’s Sun Neo have got slots in the auction

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

ZEEL, in its regulatory filing, has stated that it is not in default of the agreement and has termed Star’s claims as unfounded and legally...

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

Kundu moves to JioStar from Viacom18 Media

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

While as per JioStar’s RIO, the Star Value Pack Hindi and SVP Hindi Basic packs SD channels are priced at Rs 110 each, SPNI and...

From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...

The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people...

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads

Bikram Duggal was Disney Star's head of studios

Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...

Viacom18 can now transfer licences of non-news and current affair TV channels to Star India

Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

Lenskart’s media duties are currently with Starcom

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...

The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup

Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket...

OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction

As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October

According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...

In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...

Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are...

Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency

Disney Star this year onboarded 59 categories of advertisers and 90 brands

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

The company saw a decline in sports revenue from Star India by 17%

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

Asian Paints was one of the key sponsors in IPL 2023 as well

The two actors have been roped in as brand ambassadors

The campaign has been conceptualized and executed by FCB Interface

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

As per reports, Reliance and Walt Disney have signed a binding agreement for the merger

Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...

From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out

The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...

Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at...

Our pick of the best ads between January 1 and 15

Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar

The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...

The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...

The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...

The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey

The new ad titled 'Elevator' has been directed by Prasoon Pandey

Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...

The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%

We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday

The company's net profit has come down 30%

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms

The unit also reported losses of Rs 3600 crore

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

The media companies will be taking part in the online auction for TV and digital rights

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

The account size is over Rs 100 crore

India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

Sources say he might start a sports start-up

The layoffs will be done in multiple rounds, as per industry sources

In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...

This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...

Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...

Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...

Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...

With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...

The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...

The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...

MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...

The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...

The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...

Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...

Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...

A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...

Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...

Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...

Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...

The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...

In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...

The eight-part India’s first fashion reality series powered by H&M made over  one billion impressions and recorded more than  150 million views Myntra’s search for...

The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...

Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...

As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...

The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...

The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs   With a 100-year legacy and...

Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up

Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...

A campaign dedicated to the confidence of millions of young Indians and their families Nestlé MUNCH, one of the leading confectionary brands reaching...

Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...

Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...

The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put together critically acclaimed shows to...

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...

Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...

Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In his new role,...

Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...

Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...

Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle Marking a...

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...

British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...

MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...

The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...

With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...

Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...

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