Tags STORY
Marketing Moments
Star India’s operating loss from sports business increases 50% in...

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this....

By Team PITCH

Marketing Moments
Disney reports first profit in streaming business

The company saw a decline in sports revenue from Star India by 17%

By Aditi Gupta

On The Move
Who will replace Aparna Purohit at Amazon Prime Video?

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head....

By Team PITCH

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

BRAND JOURNEY
IPL is key for mass media digital penetration: B Thiagarajan

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....

By Sohini Ganguly

BRAND JOURNEY
‘We have localised Japanese anime & made it relevant to...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

On The Move
Disney Star announces retention bonus amid merger concerns

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....