Starcom wins Glenmark’s media duties

Glenmark Pharma has appointed Starcom for the media mandate of one of its brands, sources have confirmed to e4m. 

Further details on the specific brand and scope of the mandate are awaited. 

Starcom is a global media agency that has also worked with other pharmaceutical companies like Novartis, Pfizer and Merck. Among its other clients are Procter & Gamble, Dabur, Abbott, Meta, Nykaa, PharmEasy.

Glenmark Pharmaceuticals is a global pharmaceutical company, having a presence across Branded, Generics, and OTC segments; with a focus on therapeutic areas of respiratory, dermatology and oncology. The company has 11 manufacturing facilities spread across 4 continents, and operations in over 80 countries.

Glenmark Pharmaceuticals delivered an impressive performance in the third quarter of FY25, with sales from its formulation business in India reaching Rs 1,063.7 crore ($125.8 million). This marks a staggering 300.2 per cent increase compared to Rs. 265.8 crore ($31.3 million) recorded in the corresponding quarter of the previous year. The India business contributed 31.4 per cent to the company’s overall revenue during the quarter.

Glenmark’s formulation business in India grew by 9.6 per cent in Q3 FY25, surpassing the market’s overall growth of 7.2 per cent. For the 12 months ending December 2024, the company posted a 12.3 per cent growth rate.

The company reported selling and marketing expenses of Rs 199.55 crore in Q3 FY25, up from Rs 165.98 crore in the same quarter last year.

Both Glenmark and Starcom did not respond to e4m till the time of filing this story.