one

The formation of One is aimed at scaling influence and storytelling in India by integrating data-driven influencer strategy with creative and event production capabilities

The account was earlier managed by GroupM, now WPP Media

Laqshya Media Group will oversee and curate the complete spectator experience across all 22 matches

Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform

Veteran creative leader remembered for her transformative impact on India’s advertising industry and mentorship of generations

Experienced content and strategy professional takes charge to drive regional branded initiatives and storytelling across the South Zone

Advertising industry mourns the loss of a visionary leader who shaped global agency growth and creative excellence

Kondur will lead revenue strategy and commercial growth at the legacy publishing group

As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability

Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region

Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.

Senior executive to lead integrated enterprise growth across device, infrastructure and services units from March 2026

Celebrating the media icon whose vision shaped India Today Group and transformed the country’s newsroom culture and broadcast landscape

From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit

The film aligns with Haier’s futuristic brand philosophy that by using AI-led filmmaking Haier showcases how technology can enhance storytelling rather than overshadowing it

The strategic leadership move signals a sharper monetisation push as Republic strengthens its English and digital growth roadmap.

Public Broadcasters Boost Revenue as Prasar Bharati Modernises Platforms

The branding is on Mumbai Metro Line One as ‘Mutual Funds Sahi Hai Andheri’

The collaboration will aim to enhance Bata India’s corporate narrative, elevate leadership visibility, and drive strategic communication with key stakeholders

Former PhonePe and Flipkart leader to steer strategic sourcing and partnerships

CXA is a next-generation entertainment and talent management agency.

With Cornerstone exiting, Dharma Productions reshapes its talent business into a broader culture-led platform spanning film, music, sports and digital creators

The tech giant clarifies it has no plans to introduce advertisements inside Gemini, even as the AI platform crosses 650 million monthly active users.

Dharma Productions to take full control of DCA, while Bunty Sajdeh prepares to launch his own talent management venture.

Jyotiroop Barua, Business Head – Confectionery at DS Group, shares how the company is using Pulse to enter adjacent categories, fuel innovative on-ground activations, and...

Eighteen years of bidding wars, billion-rupee dreams, and the stars who turned auction floors into history

As part of the transaction, Virat Kohli comes on board as an investor in Agilitas and continues as the co-founder of one8

Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps

Departure follows management shake-up as company prepares for global regional overhaul

Campaign spotlights everyday wellness and clean energy in Indian households

From building India’s first homegrown beauty giant to shaping modern fashion retail, her legacy spans decades of consumer transformation.

Great Jeans for Everyone’ leans into comfort-first fashion and everyday style as the brand sharpens its youth connect.

Groupe blends heritage storytelling and advanced production tech as it prepares to enter its second century

New appointments underscore the network’s push toward integrated content and brand-led solutions

Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini and Nitanshi Goel join the brand ,rolls out a six-film series spotlighting performance across sport,...

Over 1.4 crore users join the cybersecurity platform voluntarily, contributing to 2,000 fraud reports daily and driving record registrations.

Samay Raina’s Delhi Stadium Run Signals the Rise of Creator-Led Live Entertainment in India

Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...

After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...

As per sources, the pitch is likely aimed at reimagining the app’s communication and design language

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...

The consultancy expects AI-driven models to become a core part of its differentiation in the coming years

Company aims to achieve double-digit growth every year until 2030

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.

The three-year contract renewal spans 11 EMEA markets

Creators can still earn from AI and repurposed content, if originality and value are added, says platform

To Lead Display Ads, Branded Content, IPs & Video Strategy

In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways

Here’s your weekly forecast of what rained gold and what just got washed away

The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...

On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector

Ranbir Kapoor and Kriti Sanon feature in a campaign – Makes the World Go O

Kohli’s investment, while undisclosed, is being called “significant” by insiders

Experts tells us whether drone advertising has enough wind under its wings to go from a niche trend to a mainstream marketing force capable of...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more

The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...

Zarrar Don was earlier CRO - Business News at News18 Studios

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones...

Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance

Launches ‘The One, The Only’ campaign featuring the actor

While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head

The film features Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith) and several of their contemporaries

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Prior to this, Fajar NF was with Innocean Indonesia as Sr. Creative Director

Prabhakar Tiwari was associated with the fintech company for nearly 6 years

Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more

The Mumbai police have also withdrawn the case that triggered the ED’s money laundering investigation

Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles

Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia

Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...

Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...

Aniket Kulkarni joined Pioneer in December 2023

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth

Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India

The campaign covered 21 markets over three weeks

Tushar Ghosh has been with Outlook for nearly 7 years

Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...

The campaign is centred on educating parents about the importance of vital nutrient absorption

The partnership aims to strengthen the influencer marketing portfolio of the agency

Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12...

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company

Tathagat Jena has been associated with HMD for close to 2 years now

Hiroshi Yoshizane will succeed Stefano Sanchini

The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Ritesh Pai’s last role was President - Products and Solutions at TerraPay

How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton

In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

Prior to this, Kacker was with Percept D Mark as EX-Director

Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio

As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it...

Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp

In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies

Mehta has been Network18’s Group Consulting Editor for the past year

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%

He has been associated with Vodafone Idea for the past five years

Creative spots that caught our eyes

Mint’s current Editor Sruthijit KK will join The Economic Times

Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory

The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...

The partnership will help advertisers reach out to the premium digital audience on Connected TV

The TVC is set to premiere during the 2023 ICC World Test Championship

Leo Burnett India and DDB Mudra Group won gold metals

The layoffs will be done in multiple rounds, as per industry sources

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...

Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...

Gives football fans in India the ultimate chance to watch the G.O.A.T. play live Budweiser 0.0 today announced the launch of a 360-degree campaign celebrating...

Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...

Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...

Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...

Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...

The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...

Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...

The campaign was developed by Leo Burnett Mumbai. PhonePe, India’s leading digital payments platform, announced the launch of their new brand campaign ‘Har...

Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...

The interactive platform will allow users to collaborate, share and learn together keeping informed on the latest updates on all products and services Smart device...

The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...

As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...

Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...

Nair led the recent rebranding exercise of Vodafone Idea Kavita...

Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu The digital advertising industry across...

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...

According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...

The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...

Wild Stone Sense is a fragrance offering made in collaboration with visually challenged individuals with enhanced sense of smell from NGO Saksham

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...

Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...

Next Generation LG W11 and W31/ W31+ Continue Strategy of W Series with Friendlier Prices LG Electronics (LG) unveils its new...

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...

Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, Oppo Mobiles India, and OnePlus Pine Labs...

ONE and Mi India innovate across sports and technology performance that’s “Made In India” ...

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced...

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...

Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...

 An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...

OnePlus, the global technology company, announced the appointment of Navnit Nakra as the Vice President and Chief Strategy Officer for OnePlus India.? As...

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...

The brand aims to raise an amount of INR 30 lakh as part of the campaign

Four-month-long campaign recognizes the era of HyperTaskers OnePlus, the global technology brand, today unveiled an all-new creative campaign, aligned with the upcoming launch...

Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...

Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...

MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users today announced the launch of the MyTeam11...

As the world is facing the most unprecedented times, Titan - India’s most cherished watch-maker brand shares a message across its social media handles emphasising...

Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...

It announces partnership with OnePlus for the OnePlus TV Q1 Series Dominating the entertainment market as the leading video streaming app for 2019 (Source** -...

Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...

The campaign highlights BABY-G's "Tough and Cool" outlook with appeal for women who lead active lives

BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The...

Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...

OnePlus continues a breakthrough year with the launch of the OnePlus 7T with a new 90Hz fluid display and the OnePlus TV with smart interconnectivity...

ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....

Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate  Nutricia International Pvt. Ltd. (Danone India), with its...

The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience...

One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company today announced that its set to offer 10 Cr worth prizes...

Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi From meeting family members, shopping for colourful lantern & new...

In a mega-unboxing event, two days after the launch of its much-awaited flagship, the OnePlus 6T, the leading premium smartphone maker set a...

Christened after the esteemed cricketer’s nickname, this brand aims to accentuate the look and the feel of your home The...

Indian skipper Virat Kohli today dropped his first sneaker collaboration with global sportswear brand PUMA. Designed by Virat exclusively for the brand, the...

Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...

~ The account was won following a multi-agency pitch ~ Bridgestone, one of India’s leading tyre manufacturing companies, has appointed...

Vodafone Idea partners with Pune Municipal Corporation & National Chemical Laboratory for the second consecutive year ·         ‘Vodafone Eco Ponds’ ...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...

WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...

J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...

PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are...

COMIO India presents one of the most unique security smartphone feature we have all been waiting for, The Intruder Selfie. Available across the entire smartphone...

India’s leading athlete Virat Kohli has unveiled his brand One8 – a collection of athleisure wear reflective of his personal belief. The launch of his...

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...

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A handy guide

The Power of One [caption id="attachment_4015" align="alignright" width="260" caption="Ajay Kakar"]