While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector,....
The company has recorded a revenue of Rs 431 crore for the quarter
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google....
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward....
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
The company's net profit after tax for the quarter showed 22% growth
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman....
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on....
The company's total revenue grew to Rs 602 crore
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for....
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
Advertising heads say that most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry....