Pitch Feature STORY
Pitch Feature
Making sense of Google's AdSense changes

While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....

By Team PITCH

Pitch Feature
On Diwali, brands light up MarTech space to reach consumer...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

By Team PITCH

Pitch Feature
OOH is expected to soar by more than 20% this...

Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector,....

By Team PITCH

Pitch Feature
Affle India Q2 net profit up 13%

The company has recorded a revenue of Rs 431 crore for the quarter

By Team PITCH

Pitch Feature
Google’s new Generative AI Search: How brands can work their...

Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google....

By Team PITCH

Pitch Feature
Why the radio sector is upbeat about the upcoming festivities

Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward....

By Team PITCH

Pitch Feature
Viacom18 Sports to launch sports channels - Sports18 - 2...

The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels

By Team PITCH

Pitch Feature
Amazon posts $9.9 billion in profits in Q3

The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion

By Team PITCH

Pitch Feature
Colgate-Palmolive India ad spends grew 30% in Q2FY24

The company's net profit after tax for the quarter showed 22% growth

By Team PITCH

Pitch Feature
WPP India LFL revenue up 7% in Q3 2023

CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman....

By Team PITCH

Pitch Feature
Games e-commerce platforms play

As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on....

By Team PITCH

Pitch Feature
DB Corp consolidated ad revenue up 13% in Q2 FY24

The company's total revenue grew to Rs 602 crore

By Team PITCH

Pitch Feature
Meta India’s revenue from click-to-message ads doubled in FY23

CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for....

By Team PITCH

Pitch Feature
Network18 revenue up by 20% in Q2 FY24

The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y

By Team PITCH

Pitch Feature
Not cool enough? Adland struggling to retain GenZ

Advertising heads say that most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry....

By Team PITCH