Shubhranshu Singh moves on from Tata Motors after four-year stint

Shubhranshu Singh has stepped down from his role at Tata Motors after what he describes as “four fantasticyears” leading the brand marketing function for the Commercial Vehicles (CV) business unit. A Unilever-trained marketer and former Global Head of Marketing at Royal Enfield, Singh is known for driving a data-led transformation of marketing at Tata Motors CV.

A New Brand Architecture
At Tata Motors, Singh instituted the first dedicated brand and marketing structure for the CV division, with clear mandates for brand managers. He repositioned the corporate identity with the ‘Better Always’ campaign, aimed at articulating a renewed purpose for the business ahead of its listing. He also drives the launch of several product and non-product brands, including repositioning for lubricants, spare parts, additives and the telematics platform.

He led the shift to hyper-personalised engagement through Salesforce CRM and pioneered the industry’s first influencer programme at this scale, bringing over 700 creators together to change perception in a category not typically associated with emotion or storytelling.

Digital-Led, Always-On
A hallmark of Singh’s tenure is the complete digital overhaul of Tata Motors CV’s marketing ecosystem. He shifted the organisation from episodic, campaign-based bursts to an always-on, AI-powered engine supported by a customer data platform, programmatic media, and multilingual creator networks.

Under his leadership, Tata Motors CV’s YouTube channel, which is part of the Tata Motors family, crosses a million subscribers in under two years, earning the Gold Creator Award and surpassing 450 million views. More than 25 per cent of CV vehicle retails now originate from digital channels, a figure that continues to grow, reflecting how brand engagement is translating into business outcomes.

EV for the Commercial Market
Singh oversees the launches of the Ace EV and Ace Pro EV, giving Tata Motors first-mover status in the four- wheeler cargo electric segment. These launches are paired with a brand narrative that positions Tata Motors CV as both future-ready and deeply trusted in the Indian commercial transport landscape.

“After four fantastic years at Tata Motors, I have decided to move on to pursue external opportunities,” says Singh. “It has been a privilege to build the brand marketing function from scratch at Tata Motors CV, over the last four years, deliver a digital-first approach, launch several brands and vastly enhance the content and brand
narrative as compared to anytime in the past. Our numerous awards, record achievements and transformed consumer narrative are a testament to this.”

“I wish the very best to the many outstanding professionals who I have had the pleasure to train, work with and lead. I have some really exciting opportunities to progress to. More about that really soon.”

Global Recognition and Industry Impact
In 2025, Forbes named Singh among the World’s Most Influential CMOs for his data-driven creativity and cultural impact. He also serves as the only Asia-Pacific member on the Effie Lions Foundation board, which focuses on nurturing future marketing talent worldwide.

Prior to his role at Tata Motors, Singh has held leadership positions at Royal Enfield, Star TV Sports, Visa and Diageo.

A prolific columnist and commentator, Singh has authored hundreds of articles on branding, consumer behaviour, design and technology. He continues to mentor emerging talent and is a regular speaker at industry conferences and platforms.