tech

Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts

Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market

At e4m TechManch 2025, Maruti Indoria of Times Network makes a sharp case for premium targeting and live influence

At e4m TechManch 2025, ITC’s Chief Digital Marketing Officer explores how purposeful storytelling can anchor brands in an ever-shifting digital world

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts

The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)

'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming

Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom

In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

A surge in late-stage funding is set to fuel ad spends, but the sharp dip in early-stage capital is a clear red flag, reveals the...

You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...

Each of whom has made a significant impact on the industry through their work and thought leadership

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured

While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...

The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Prior to this, Shrihari Bhat was Division Executive for International Markets at FIS

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...

Chiranjeet Shah, Global Head of MarTech & Automation at Tata Communications, spoke on navigating digital transformation and bridging the gap between sales & marketing at...

Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers

CMOs, Marketing Heads, and Directors - both young and old - of leading organisations share how they are preparing for the ‘quantum future’

A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts

Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...

Here’s everything you need to know about the shortlisted candidates

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

The ruling overturns accusations of Google's market dominance abuse through AdSense in the online advertising sector

At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape

Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...

Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise

Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies

He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8

The meeting was to discuss DNPA’s demand for a revenue-sharing mechanism with the big tech firms

The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt

To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...

The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...

Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Kia has rolled out a new TVC, 'Tech is now Badass'

Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...

Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024

Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The brand film challenges gender stereotypes and biases

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry

Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at...

Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

InMobi's profit too sees a huge jump of Rs 89 crore

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot

At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy...

Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...

In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity

This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...

Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...

360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...

“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...

The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge...

Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...

According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...

The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies Apurva Chamaria has been appointed as SVP and Chief of Staff to...

Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India Salesforce released its fourth...

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation

All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...

Uber Eats, the world’s largest food delivery platform, has today launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The...

Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...

Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B marketers, especially in the tech...

Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...

Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...

PepsiCo India’s flagship snack brand Kurkure is reinvigorating the collect category with launch of Kurkure Multigrain with Power-Grain Ragi, catering to the rising trend of...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...

SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads...

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...