ram

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Anupama Ramaswamy was earlier Joint Managing Director and Chief Creative Officer

After stepping down as Senior Director at Starcom, Rampal transitions to the brand side with L’Oréal.

Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...

Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar

Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market

New leadership bets big on theatrical releases while holding firm on cable networks

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

The brand has launched the “Bring Home the Smart” campaign

Seven-year agreement marks first major move since $8.4B merger, making Paramount+ exclusive US home for UFC from 2026

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform

Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...

Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on being part of Cannes Lions...

Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member

Venkatasubramanian was associated with Havas Media India for over a decade, across two stints

Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang

Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise...

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion,...

Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food

Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1

The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...

‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign

Iyer, Head - Marketing, Piramal Finance sheds light on the approach to financial inclusion, challenges in serving Bharat, and how their marketing strategy has evolved...

Liebherr’s latest campaign highlights smart innovations that simplify daily life

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more

While Manson Chan has been appointed for China, Nick Coston comes in for the USA

The campaign has been conceptualised and executed by Leo India

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital

The agency will be responsible for both traditional and digital media mandates

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

The campaign will roll out across multiple platforms, including digital, television, and on-ground activations

OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...

Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

Kataria will take over from Balram Singh Yadav, who has been re-appointed the Managing Director of the company for a further period from May 1,...

Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing

According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV

Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Launches new campaign for diapers – Switch to Softer

The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide

The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”

While some users see the change as a necessary evolution to accommodate modern content trends, others have complained about user preferences being ignored

The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages

He holds more than 20 years of experience in public relations and corporate communications

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers

Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star

Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ?500 crore, showcasing how brands are capitalizing on this cultural...

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...

The office officially launches with Shriram Finance and Uni League Cricket as clients and will focus on supporting brands with strategic planning and activation of...

After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...

Bikram Duggal was Disney Star's head of studios

Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations

The account will be serviced from the agency’s Mumbai office

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

The exit of W+K India, advertising players say, highlights the evolving importance of global pedigree, with local expertise also being valued by clients

LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for...

One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply...

The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting

VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit...

Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr

The ad aims to promote Manappuram Finance’s instant gold loan app which allows people to get a gold loan anytime from anywhere

Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...

The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...

The association is expected to elevate the brand's popularity amongst the youth

Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...

Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

A low-down of what players from each of the sectors hope this Budget will deliver

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Prior to rejoining Ogilvy India, B Ramanathan’s last role was as Chief Marketing Officer of Ogilvy Asia and Global Brand Leader – Mondelez

Skydance Media CEO David Ellison talks about forming a technology-media hybrid company

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...

Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader

ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...

Sharma described the meeting as ‘very cordial and fruitful’

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...

The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...

Rao passed away at 87 in Hyderabad on Saturday morning

With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors

Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge

According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted

Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics

Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play

The brand will leverage SKY’s success in the international cricket arena

The 30 second ad-film was conceptualized by Havas Worldwide India

Vikram Pandey and Sachin Kamble were earlier National Creative Directors

The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran

Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making...

Perkett to Lead the Next Stage of Innovation, Scale, and Growth

The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns

The apex court has asked Patanjali for cuttings of the print ads and not enlarged copies of the same

The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.

Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...

Havas Worldwide India has appointed the four as Executive Creative Directors

This association will further strengthen the brand perception of the lubricant behemoth

Campaign to promote RuPay Credit Card on UPI

The ad campaign is conceptualised and created by Mullen Lintas

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On

Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

Vikram Sharma has been with Warner Bros. Discovery for five years

The campaign promotes the brand’s ‘doorstep gold loan’ service

Holi campaigns that captured the many hues of the festival

A news report says that the companies are in the midst of preliminary talks about the acquisition

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis

Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store...

The campaign is part of the #TVSRide4Safety initiative

The campaign has been designed by Mullen Lintas

The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

The partnership is aimed at deepening Slice®’s connect amongst consumers

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

The campaign is centred on educating parents about the importance of vital nutrient absorption

The partnership aims to strengthen the influencer marketing portfolio of the agency

The entire country is taken for a ride, says the court while passing the order on the misleading ads

Mia and RCB will be part of the #SheGotGame campaign

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...

B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings

Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans for expansion and more

Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India...

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces...

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Sriram Srinivasan was associated with The Hindu Group for over eight years

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV...

Jigar Rambhia’s most recent stint was as the COO of Sporjo

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...

Puja Rai is a seasoned media professional with over 20 years of experience

Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds

This campaign has been created by Publicis Worldwide India

In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...

Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability

Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The campaign promotes Lenskart’s Electro Punk eyewear

This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul

Talks at a very early stage and may not even lead to an agreement, say media reports

The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term

The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence

According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry

Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the company is doubling down on...

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury

Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing channel, say experts

Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...

The pilot for a paid subscription may be rolled out in mid or late 2024

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements

The tax will be applied not to each value of the bets placed but to the entry amount that users pay

Singh moved on from NDTV in February

Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

Mohit Jain is COO (Publishing) and Executive Director

At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...

Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...

The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...

Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...

Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...

Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its...

Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...

She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...

Former CEO of Sephora India, Mr. Bali will focus on scaling up the business  Enrich Salon, India’s largest home-grown salon...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...

Saregama Launches top-end version of Carvaan with an inbuilt screen Whether you fancy good old retro classics of Lata Mangeshkar or the best of...

Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...

The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...

This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...

A Special Commemorative Postal Stamp has been released on the occasion of the 76th birth anniversary of the Group's Late Chairman Ramesh Chandra Agarwal Dainik...

He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...

He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...

SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...

In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...

Team Pumpkin’s Mumbai office will handle the duties Team Pumpkin, an integrated marketing agency, has acquired the digital mandate for Naturamore. Naturamore offers natural health...

The new brand campaign has been created by 82.5 Communications Netsurf Network has roped in star couple Kareena Kapoor Khan and Saif Ali Khan as...

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...

The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...

The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...

The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....

Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...

Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...

Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...

To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...

The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...

In 2020, the platform focuses the spotlight on India’s Textile Arts Seagram’s 100 Pipers in 2019,  started “The Legacy Project” with...

The brand along with WATConsult has created a quirky character to promote its Omnis range With the onset of the festive season, Racold has launched...

IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...

Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...

In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi...

'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...

Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...

The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...

Seek virtual blessings from Ma Durga at your home and stand a chance to win exciting gifts Keeping consumer centricity and innovation at...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

Vikram Ahluwalia, Director – Marketing, SRL Diagnostics says that in uncertain and unpredictable times, the most humane thing we can do is be empathetic  ...

 Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs   With a 100-year legacy and...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...

Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...

Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...

Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...

Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...

Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at 

As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...

Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...

Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...

At launch, Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content...

SHAREit ranks No.5 in Indian and No.3 in Southeast Asia growth index in the AppsFlyer Edition X of the Performance Index

Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...

The company aims at providing essential protective masks to customers during the lockdown  Myntra today announced that it has partnered with Wildcraft,...

The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...

On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...

Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product...

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...

A platform to bring the dying art forms back into the spotlight by taking them to a million crusaders Seagram’s 100 Pipers has...

If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...

Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....

11-city tour will be hosted under Supermoon Music, a Zee Live IP  As if setting an attendance record for a comic...

If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...

Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...

Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India. In conversation with...

With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans...

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...

Freecharge, India's leading digital marketplace for financial services and products, launches its national campaign. The campaign aims at positioning Freecharge, as the convenient and easy...

ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...

To provide a wide range of digital transformation services to 1 lakh MSMEs in India by December 2019 during the first phase of...

Fintech major Zeta is all set to add to the festivities this year with multiple product offerings under its digitised gifting suite, Zeta...

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...

The Himalaya Drug Company, India’s leading herbal health and personal care company, today unveiled a new TVC under ‘Healthy Hair ka Vaada’, the...

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...

Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience...

Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...

In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...

·         Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report

Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....

Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...

Yoga is India’s gift to the modern world. Maharishi Patanjali, who is known as the Father of Yoga, marshaled 195 Yoga sutras that...

Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...

Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...

2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...

Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...

The campaign highlights that acid attacks are not just a national problem, but an international one

The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...

Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...

The highlight of Goafest 2018, which opened on the 5th of April was the talk by the renowned Yoga Guru Baba Ramdev. In addition to...

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel...

Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category,...

Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one of GSK Consumer Healthcare’s leading...

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...

On December 11th in Mumbai, Yoga guru Baba Ramdev of Patanjali Ayurved, winner of IMPACT Person of the Year 2017, engaged in an interesting conversation...

A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The home decor...

Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

Piramal Realty, the real estate arm of the Piramal Group, India’s leading diversified global conglomerate, inaugurated Aranya Pavillion, the World Class Experience Centre at Piramal...

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The f

Experts predict that India will witness 2.4 crore more cars on t

While categories like FMCG a

Backlash in some States, consolidation in other states and spreading of wings