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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Chloe Malle will succeed Anna Wintour, who has held the position since 1988

Most recently, Athul Prabhu was with Glance

The senior journalist moves from NDTV Group to the India Today-owned digital platform, bringing over 25 years of experience.

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...

The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle

Our weekly take on ads that caught our eye or failed to make an impression

Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart

For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms

Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers

The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative

WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising...

Bhattacharya is the founder of ABandYOU

In a panel discussion hosted by MPA at WAVES Summit 2025, top execs from Jiostar, Amazon and National Geographic discussed the future of sports &...

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience

Poulomi Saha has been with India Today since 2017

The account size is believed to be Rs 400 crore, industry sources told e4m

While Manson Chan has been appointed for China, Nick Coston comes in for the USA

The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...

The agency will be responsible for both traditional and digital media mandates

Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance

Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore...

Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

The show had associations with more than 32 brands

The apex court emphasized the need for accountability in digital content creation and called for greater responsibility from influencers with massive followings

As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms

With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Matt McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ?500 crore, showcasing how brands are capitalizing on this cultural...

Kalli Purie has been instrumental in shaping the Group's integrated media strategy

Hitesh Joshi has held leadership positions at organisations including Nutanix, Veeam, IBM, and Novell

Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd

Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram

Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand...

Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners

With its slew of monetisation tools like super chats and memberships, YouTube has helped many creators like Gaurav Chaudhary, Bhuvan Bam and Nisha Madhulika turn...

After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...

HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...

CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles

The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts

If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add...

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...

The campaign is conceptualised by ^ a t o m network

Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income

In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand

The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May

Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories

At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...

The social media influencer is named the brand ambassador for the Korean skincare brand in India

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...

The new television commercial has been produced by Raju Hirani Films

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season

The ad campaign is conceptualised and created by Mullen Lintas

Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Ivaturi was previously with Admatik Sdn Bhd as its Chief Revenue Officer

The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP

This will be an additional designation for Kalli Purie, who is already the Vice Chairperson of the India Today Group

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

Srijib Mallik has more than two decades of experience in advertising, marketing, and venture capital

Sony Sports Network launches ‘Your Home of Football’ campaign showing Kartik Aaryan’s love for the game

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers

Arsiwalla was with the company for four years

The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and...

Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...

Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...

Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...

Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...

It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...

#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...

Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...

The flexible workspace provider as a part of its ongoing multi-film campaign  “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...

Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...

For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...

Expands its all India branch network to 601 Jana Small Finance Bank today digitally inaugurated 18 bank branches in Maharashtra that is dedicated to...

We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...

Conveying the signature Bikano taste, Peanut Ball is a lip-smacking tasty snack option Bikano, India’s favourite snack and packaged food maker has launched Peanut Ball,...

Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

The championship’s final two rounds of the year will take place at Spa-Francorchamps November 24 and Suzuka on December 8 TCL Electronics has become the...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...

Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...

The solution enables clients to organize events like conferences and exhibitions in the hotel ballrooms with a...

#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...

An OPPO India CSR Initiative to spread the light of Knowledge Adding to the festive vibes, OPPO India announced a CSR initiative -...

Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically Allen...

Control is front-and-center, with the ability to enable the feature on a match-by-match basis With happy hours, concerts, and coffee catch-ups becoming virtual...

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...

WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team

First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament 

India’s leading digital financial services platform Paytm has today launched a brand new TV ad as a part of its ongoing campaign that...

With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to...

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...

A DONATION RELAY FOR ATHLETES TO GIVE BACK TO THE COVID-19 RESPONSE FUND Today, adidas announces the #HOMETEAMHERO Challenge – a virtual...

Company will donate Rs 500 to PM Cares Fund for each pledge and contribution In an effort to applaud the work of...

JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu Allaphan, Director-Sales & Marketing, JK...

Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...

Creatively spreading smiles with an ongoing #DistanceOKPlease campaign In line with the Government's appeal to maintain social distance to counter the spread...

Organizes meet & greet event as LFC’s official global car partner As the official global car partner of the Liverpool Football Club...

The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...

The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...

OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...

The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...

All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...

Over 5 billion impressions and 10,000+ User Generated Content in just three days LAY’S, India’s favourite potato chip brand, took 

Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...

The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...

The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery L&K Saatchi & Saatchi has created another milestone campaign...

Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, “Dream Girl” starring Ayushmann Khurana. The objective behind...

Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador   Nexus Malls, in yet another first-of-its-kind...

The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...

The technology-powered store offers hassle-free experience with self-checkout counters, scan and pay app for billing. French sports frontrunner Decathlon, which has found a...

Ballantine’s celebrates the uncharacteristic heroes in its latest campaign https://youtu.be/SiwoCiX-E2E New Delhi, June 19, 2019: Power is not wielded from corner offices. Success...

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...

Actor Sonali Bendre Lends her Voice to the Campaign and Encourages Mothers to Share Their Stories and Seek Support from Their Community All...

RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...

Allen Solly, India’s foremost semi-formal brand, launched its latest campaign “Open Work Culture” – recognizing the importance of an employee friendly work environment. In line...

Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...

adidas India announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the...

Pepperfry.com, India’s No.1 Furniture Home Products marketplace unveiled a new campaign celebrating the spirit of Diwali for the upcoming festive season. Through the...

A free instant message solution available to 300 million Truecaller users with inbuilt spam and fake news protection Truecaller  announced...

An initiative to embrace body positivity and celebrate fashion for all  

Good health is essential for a good life as well as securing you and your family’s future. However, in this stress-filled world, critical...

Truecaller, the global leader in call identification and number blocking, has partnered with the Bangalore headquartered creative agency, Happy Mcgarrybowen to roll out...

PEPPERFRY URGES CONSUMERS TO NOT POSTPONE FURNITURE PURCHASES AND MAKE THE MOST OF THE SALE Pepperfry.com, India’s No.1 Furniture & Home Products marketplace...

Noted actor & social activist Nandita Das becomes part of the initiative to encourage women empowerment As a culmination of the #MGChangemakers campaign, MG Motor...

~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...

smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...

Series of videos show the brand ambassador embracing tough fitness in everyday life Unlocking true human potential through

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...

Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...

Diageo India, the country’s leading beverage alcohol company today announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life. Reaffirming its position...

Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...

Isobar India, the digital agency from Dentsu Aegis Network, collaborated with Godrej Security Solutions to launch India’s first Voice-Enabled Mobile Banner.

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

The account was won in a multi-agency pitch  

Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...

The campaign highlights that acid attacks are not just a national problem, but an international one

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

Truecaller today announced that it has reached over 100 million active users who use the app on a daily basis. In less than a year,...

Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...

Nalli Group of Companies' Vice Chairperson, Lavanya Nalli, addressed a full house of CMOs and marketing professionals on ‘How to build a cult following for...

The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...

Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling...

During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

JS: How did the 'Be More Human' campaign come about? ST:Reebok’s global philosophy of ‘Be More Human’ has always aimed to inspire physical, social and...

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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...

NYSE listed AMD (Ad

Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...