Raymond invites pitches for media duties

The Raymond Group has invited pitches for its entire media mandate, covering digital, and other media channels across its brand portfolio, e4m has learnt.

While the exact size of the account has not been officially confirmed, industry insiders estimate it to be in the range of Rs 400 crore.

The incumbent agency managing the brand’s media duties is Madison World, which has held the account for more than a decade now.

e4m has reached out to the company for comments. Their response was awaited till the time of filing this story. The story will be updated as and when they respond.

According to the group’s consolidated financial report obtained from Tofler, it spent over Rs 316 crore on advertising and promotional activities in FY2024, up from Rs 223 crore a year before. Of this, over Rs 280 crore was spent on the textile arm alone.

The Thane-based conglomerate, which marks its centenary year this year, continues to evolve beyond textiles. The company reported Rs 9,286 crore in consolidated revenue from operations for FY2024, marking its highest-ever annual revenue. Both its Lifestyle and Real Estate divisions have delivered stellar performances over the year.

Future-Forward Strategy & Expansion

Founded in 1925, Raymond has evolved from a textile manufacturer into a diversified powerhouse with a leadership position in the textile and apparel sectors.

Reflecting on its performance, the company stated in its FY2024 financial report, “Following strong financial results across all businesses, Raymond Group continues to progress steadily towards value creation for all stakeholders.”

In a major strategic move last year, Raymond announced the demerger of its textile and real estate arms. With the NCLT’s approval in June 2024, Raymond Ltd. reorganized its real estate operations under a separate entity, Raymond Realty, with both divisions now functioning independently.

Looking ahead, Raymond is leveraging technology—including AI, machine learning, and advanced analytics—to drive future growth. The company believes the ongoing demerger will unlock greater value for its Lifestyle Business, creating a new listed entity covering Branded Textile, Branded Apparel, and Garmenting.

Additionally, Raymond is expanding into high-growth sectors such as Aerospace, Defence, and EV components to enhance shareholder value. The company is aggressively expanding its retail network to capitalise on emerging market opportunities.