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Celebrating four and a half decades of business journalism while looking ahead to India@2047

This is the duo’s second stint at the agency

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle

Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

Here’s your weekly forecast of what rained gold and what just got washed away

The India campaign focuses on localized experiences and culture-first storytelling

Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held

Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD

Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...

The campaign’s TVC has been conceptualised by McCann World Group

The win follows a multi-agency pitch

Kohli was previously with Genestring as COO

Prior to this, Sai Chaulkar held the role of Brand Services Director at the company

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase

This is the second consecutive year of Sintex’s association with WPL

In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025

Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Prior to this, Fajar NF was with Innocean Indonesia as Sr. Creative Director

Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025

'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino

Rashmi Jha was previously with TV9 as Assistant General Manager

At e4m’s Independent Digital Agency Connect (IDAC), Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide, explained the intricate relationship between humans and technology

The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...

Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...

This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency

Disney Star this year onboarded 59 categories of advertisers and 90 brands

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

The account will be managed by Tonic Worldwide’s Delhi office

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences, and more

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...

Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women...

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

The 30 second ad-film was conceptualized by Havas Worldwide India

The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship

Havas Worldwide India has appointed the four as Executive Creative Directors

Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...

Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

The event will take place in India from February 18th to March 9th, 2024

The multi-year partnerships spans for four seasons of the Women's Premier League

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on...

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...

The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional

Puja Rai is a seasoned media professional with over 20 years of experience

This campaign has been created by Publicis Worldwide India

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

Nidhi Sinha joins the agency from McCann Global

The Centre limited FDI in digital entities to 26% in 2019. Currently, BBC owns 99.9% of BBC World Service India

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

The innovation will enable an easier viewing experience on mobile phones

The data will be released every Thursday

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

Joshee joins the agency from Wunderman Thompson

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference

Smita Jatia has been appointed Vice Chairperson

The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...

Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...

Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...

This year-long digital initiative will feature 7 fearless women   This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...

The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...

The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

Tonic Worldwide, Nutralite’s Digital Marketing partner, saw this as an opportunity to plan a campaign the product truly deserves. A ‘BREAKING NEWS’ campaign was conceptualized...

Post the acquisition, IMG-R will become a wholly-owned subsidiary of the company and will be rebranded Reliance Industries Ltd (RIL) has entered into definitive agreements...

At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...

The campaign urges all to #StandTogether on #WorldAIDSDay On World...

The championship’s final two rounds of the year will take place at Spa-Francorchamps November 24 and Suzuka on December 8 TCL Electronics has become the...

This collaboration will allow Tonic to extend their specialized services to brands from South India Tonic Worldwide has joined forces with Chennai-based digital marketing agency...

Launches a 360-degree integrated campaign in observance of The World Toilet Day Hindware today launched a new initiative - ‘Build A Toilet, Build...

NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...

The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...

“To come from nothing and make something of ourselves – that’s iconic in itself” Cappadonna,Wu-Tang Clan Since its announcement back in the summer, anticipation has...

The COVID-19 pandemic has impacted not only the businesses but also our lives and the environment we live in. The domestic energy consumption...

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

Aims to #SPARKABETTERWORLD for women with its latest episode titled “Agents of Change” In celebration of International Women's Day this year,...

Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...

The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job market is no longer a...

Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...

House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...

Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...

Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam...

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...

Tonic Worldwide, an independent digital agency has launched a unique research division called ‘Gipsi’. Gipsi was born out of clients' need to get...

It was an action packed finale last night in Moscow as France beat Croatia 4-2 to take the FIFA World Cup trophy home for the...

~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...

Cinépolis, India’s first international and world’s second-largest movie theatre chain in attendance, has acquired the rights to a live broadcast of the knockout...

Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...

With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...

?      Hyundai is the proud Official Automotive Partner of FIFA since 1999 ?      Hyundai India Creates Brilliant Experience for the 2018...

This June will see the launch of Money & Power – a major new season of programmes and features across the BBC’s global...

With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...

BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held...

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Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...