Tags STORY
Marketing Moments
IPL’s Superbowl Moment: What the two sporting events can teach...

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....

By Shantanu David

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH

Marketing Moments
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

Marketing Moments
Punjab Kings announces Astral Pipes as Associate Partner for the...

The team starts its season on March 23, and will take on the Delhi Capitals

By Team PITCH

Marketing Moments
JioCinema’s IPL campaign has MS Dhoni playing double role

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil....

By Team PITCH

Marketing Moments
IPL title sponsorship rights fixed at Rs 1,750 crore for...

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore....

By Team PITCH

BrandTalk
Maybelline’s CTV spends growing in double digits: Zeenia Bastani

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....

By Kanchan Srivastava

Marketing Moments
The ecosystem around banking in India has transformed: V Vaidyanathan,...

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr.....

By Team PITCH

Marketing Moments
Amitabh Bachchan turns 81: A Shahenshah-sized brand journey

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

By Team PITCH

Marketing Moments
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of...

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

By Team PITCH