ipl

Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more

At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising...

BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay...

We take stock of interesting brand activations by brands during the ongoing league

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique...

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

The account size is believed to be Rs 100 crore, said sources

From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend...

Minimalist will carry out digital activations for the association

Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

This is Haier’s third consecutive year of collaboration with IPL

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...

Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures

Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season

The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on...

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor...

e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market...

According to highly places sources, the deal is valued at Rs 200-250 crore

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

As per reports, the Women's Premier League has been scheduled between February 7 and March 2

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...

As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...

As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed...

The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others

According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation,...

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand...

Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL...

Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both...

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...

This association will further strengthen the brand perception of the lubricant behemoth

Campaign to promote RuPay Credit Card on UPI

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties...

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...

Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach through women's sports, promoting empowerment...

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

Asian Paints was one of the key sponsors in IPL 2023 as well

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

The team starts its season on March 23, and will take on the Delhi Capitals

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits

The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...

Reports say that the price has been set for six associate and three special partner slots

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on...

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency

At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and how digital is empowered in...

Madison is the incumbent agency

As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

The partnership marks the pharmaceutical company’s entry into alternative content formats

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

The process has been set in motion, a media report says

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

The layoffs will be done in multiple rounds, as per industry sources

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

The ad campaign was simultaneously launched on TV and Hotstar during the match telecast Unacademy, has unveiled its latest marketing campaign for IPL...

“Winnings in Every Innings” With EWar Fantasy" With the start of the Indian Premiere League (IPL) 2021, India’s cricket fans and/or cricket lovers are rejoicing...

Earlier, Neuberg Diagnostics had conducted screening during the IPL auction in Chennai as well Neuberg Diagnostics Private Limited, is conducting COVID 19 RT PCR test...

Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...

Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...

The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...

With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...

To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...

Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...

Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...

PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...

For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...

MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...

The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...

The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...

Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...

Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...

The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign Wondrlab has won the Anand Rathi Financial Services account. The announcement...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...

Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI) has, for the past few...

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...

He takes over from Deepak Asher who has decided to step down to pursue other interests ...

To celebrate the IPL season, the company announced that it will select a person with one of the highest cart values along with a creative...

As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...

First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament 

Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...

The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

Distributes 20,000 hand sanitizers to front-line heroes for safety measures Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products...

Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...

Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...

Diageo India, the country’s leading beverage alcohol company today announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...

India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...

   Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...

Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...

The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...

It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...

So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...

Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with...

Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...