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Marketing Moments
Tata Salt, Dream11, Sprite among top IPL 2024 ads: SCORE

Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10....

By Team PITCH

BrandTalk
‘Cricket has gone from 100 mn screens to an established...

Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because....

By Sonam Saini

Marketing Moments
JioCinema launches ad-free subscription service starting at Rs 29

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will....

By Team PITCH

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
Havas Play inks strategic partnership for Valvoline and Lucknow Super...

This association will further strengthen the brand perception of the lubricant behemoth

By Team PITCH

Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

BrandTalk
Focus is to be present on TV to maintain continuity...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....

By Aditi Gupta

Marketing Moments
TV ad volume up by 6% this IPL

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....

By Team PITCH

Marketing Moments
This IPL, advertisers bat for gamification to chase attention and...

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core....

By Shantanu David

BrandTalk
'When IPL and elections overlap, brands seize a massive media...

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....

By Tanzila Shaikh