OOH campaigns that turned heads this IPL
We take stock of interesting brand activations by brands during the ongoing league
Marketing Moments
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As the Indian Premier League continues to grip the nation, brands have taken the battle beyond the boundary lines and into the streets with high-impact outdoor campaigns. With cricket fever at its peak, these OOH campaigns aren't just about visibility but about making a memorable statement in a fleeting moment.
PUMA x RCB: Fans the face of the game
PUMA India introduced a campaign for Royal Challengers Bangalore (RCB), with fans featuring on digital billboards alongside star players like Virat Kohli. Fans wearing official PUMA x RCB jerseys could scan a QR code to upload their photos, which were then displayed on prominent billboards, creating a dynamic and personalized fan experience.
Too Yumm’s edible placard
Barred from selling snacks inside stadiums, Too Yumm didn’t step back. Instead, they stepped up with a delicious workaround: giant chips printed with match-day slogans in edible ink. The campaign was executed by FCB Kinnect.
Fans across Ahmedabad, Hyderabad, and other cities waved these mega chips high above their heads during matches only to bite into them moments later, catching the crowd and the internet by surprise.
Shalimar Paints x Mumbai Indians: Painting Delhi Blue
In collaboration with Mumbai Indians, Shalimar Paints launched a vibrant "Fan Car" campaign in Delhi’s India Gate, Connaught Place, Lodhi Art District, Cyber City in Gurugram. A car, adorned with team branding and topped with a giant paint can, toured iconic city locations, engaging fans and amplifying the brand's presence. Additionally, 1,000 branded cabs were deployed across Delhi NCR, Kolkata, and Lucknow, reinforcing the campaign's reach. Ultimately, the brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation.
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KKR with 'Zidd Ki Nayi Hadd' and #AmiKKR
Kolkata Knight Riders embraced a high-impact outdoor strategy to mark their IPL 2025 presence with boldness and flair. The campaign slogan, Zidd Ki Nayi Hadd, echoed the team’s relentless spirit. Complementing this, cabs in Kolkata were wrapped in team colors with #AmiKKR branding, while larger than life billboards were draped in life-size portraits of the squad turning the city purple.
Mumbai Indian superheroes at Mumbai Airport
Mumbai Indians brought a unique fan engagement twist to IPL 2025 by installing life-sized superhero-style statues of team players at Mumbai Airport. Encouraging fans to spot the MI Superheroes, the franchise invited travellers to strike a pose and share their team pride online, blending physical presence with digital buzz to create a memorable outdoor activation.
RCB x Hangyo Ice Cream in Bangalore
As the official ice cream partner of Royal Challengers Bangalore (RCB), Hangyo Ice Cream unveiled a newly launched digital bus shelter near Bengaluru’s Chinnaswamy Stadium—a prime hotspot during IPL season. With dynamic visuals and refreshing cues, the activation not only targets daily commuters but also taps into the surge of cricket fans flocking to the venue, ensuring the brand stays top-of-mind (and taste) in the thick of match-day excitement. The campaign was facilitated by Times OOH.
MI with ‘Abhi Mazaa Aayega Bhidu’ campaign
Through a bold blend of static and digital outdoor formats across key city hotspots, MI made its presence felt well beyond the stadium with the help of Bright Outdoor. Towering billboards featuring star players and vibrant team colours echo the campaign’s punchy tagline “Abhi Mazaa Aayega Bhidu,” ensuring the team’s energy and confidence are unmissable to every passerby this season.
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