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Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

Marketing Moments
Radio recovers just 73% of pre-Covid numbers: What's slowing the...

Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....

By Chehneet Kaur

Marketing Moments
Publicis Play & Hero Motocorp collaborate for on-ground gaming live...

The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby

By Team PITCH

Marketing Moments
MIB blocks 18 OTT platforms showcasing obscene content

19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide

By Team PITCH

Marketing Moments
Drew Hicks: The Bihari-at-heart Florida-born who won award for Best...

With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on....

By Team PITCH

Marketing Moments
Creator Awards: Gaurav Chaudhary aka Technical Guruji awarded in tech...

Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram

By Team PITCH

Marketing Moments
National Creators Award: Aman Gupta bags Best Celebrity Creator Award

Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at....

By Team PITCH

Pitch Feature
YouTube's reach toe to toe with TV's in Hindi-speaking states:...

Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report

By Kanchan Srivastava

Report Watch
70% brands exposed to brand safety risk at least once:...

The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....

By Sohini Ganguly

Marketing Moments
Kerala to launch govt-backed OTT platform

The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be....

By Team PITCH