growth

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and...

With 98 per cent of users consuming native language content, experts predict exponen

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Mahesh Narayanan joined Netcore Cloud in August 2023

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty Dream11-promoted digital sports destination FanCode is...

The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...

‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....