growth

In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.

Zee5 posted a 45% year-on-year rise in revenue for the nine-month period, reaching Rs 1,018.8 crore

Before this appointment, Kumar was Vice President – Digital Monetisation at Zee Media

He will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer of Havas India

Netflix posted revenue of $12.1 billion for the October-to-December period, exceeding the projected $11.97 billion.

The Diageo India-owned liquor company spent Rs 523 crore on advertising and sales promotion in Q3 FY26, marking a 115.2% rise from Rs 243 crore...

In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity.

Most recently served as General Manager and Vice President for India & South Asia at Elastic, where he spearheaded rapid expansion and positioned India as...

Namit D'Cruz appointed to drive regional enterprise strategy amid growing adoption of observability, security, and AI across South Asia.

According to latest MPA report advertising-led models are expected for over 70% of incremental revenue growth over the decade.

Veteran Media Leader to Drive Revenue Growth and Strategic Brand Partnerships for Brut’s Expanding India Operations

Before joining NDTV, Choudhary served as Chief Revenue Officer – Digital at Republic World

FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated

Prashant Peres will lead the combined Mars and Kellanova businesses

Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform

Former Jio Ads VP to Drive Product, Technology, and Platform Strategies for Household Growth

The tournament’s fourth edition is scheduled to take place from January 9 to February 5, 2026.

Emerging investment trends show film and content studios partnering with financial backers to fuel growth, scale operations and expand creative output

New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve

Siddharth Shekhar has announced on LinkedIn that he has assumed the role of Director

Marketing Veteran to Lead Kenvue’s Brand Strategy Across APAC

Veteran media executive takes the helm to guide strategic growth and leadership at the broadcasting group

Technology and business leader takes on a key operational role to accelerate growth and drive organisational performance

Seasoned leader steps into the top role to drive growth and strategic direction for the agency across key markets in the region

Seasoned media strategist steps into a broader role to drive integrated media and digital investment initiatives across the company

Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand

Experienced news leader steps into a key strategic role to advance ABP News’ editorial and business priorities

Seasoned business leader takes on strategic growth and expansion mandate at emerging financial services firm

E-commerce firm strengthens global leadership with strategic hire to expand cross-border operations and partnerships

Industry demand rises as businesses seek deeper insights and data-driven decision making, according to an annual MRSI report

Experienced leader takes charge to steer India Sports Authority’s growth and strategic direction

Veteran marketing leader steps into expanded role to drive growth and audience engagement across key Asia-Pacific and New Zealand markets

Seasoned healthcare and diagnostics leader to drive commercial strategy and business expansion at Thyrocare

Experienced finance leader takes charge to strengthen financial strategy and support CaratLane’s growth ambitions

Kondur will lead revenue strategy and commercial growth at the legacy publishing group

Spirits company boosts marketing investment as part of strategic push to strengthen brand visibility and consumer engagement

Smaller agencies are shifting from project work to strategic roles and adopting AI tools to unlock new business opportunities

As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability

After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026

Parent company begins evaluating leadership options as Air India enters its next growth phase under Tata ownership

Foreign investment pours into India’s media and broadcasting landscape, reflecting growing global confidence and sector potential

Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region

Two major food service groups combine operations to accelerate growth, expand footprint and enhance market leadership in India and beyond

Experienced marketing leader takes charge to drive brand strategy and growth for M3M’s real estate portfolio

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement

Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace

Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates

Union Minister Dr. L. Murugan launches India’s official 2026 calendar celebrating national reforms, inclusive progress and key pillars of development

Tech veteran joins board as Mastek strengthens leadership with deep digital and cloud expertise

Definitive stock purchase agreement paves the way for Quint Digital to broaden its digital journalism footprint

Home care segment increases marketing investments as part of broader growth and consumer engagement strategy

Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.

Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture

Group’s MD & Editor-in-Chief credits strong editorial strategy and creator ecosystem for sustaining growth amid advertising headwinds

Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration

Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement

Out-of-Home advertising in India matured in 2025, shifting from visibility to measurable resonance and strategic impact.

After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...

Veteran strategist to also lead corporate development as Zigly targets expansion in India’s fast-growing pet care market

Senior executive to lead integrated enterprise growth across device, infrastructure and services units from March 2026

As the Omnicom–IPG merger moves into execution mode, India’s ad industry braces for consolidation, leadership shifts and market realignment.

Lower Ad Spend and Cost Discipline Lift Margins Despite Modest Revenue Growth

Public Broadcasters Boost Revenue as Prasar Bharati Modernises Platforms

Executive Director Hirokazu Kotera explains how Kansai Nerolac is scaling in India with local insights, digital-first marketing and global tech

From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales

Subscription Surge and Lower Marketing Spend Drive Strong Financial Turnaround

Veteran food services leader to steer growth strategy and strengthen operational excellence in India

Omnicom Media India CEO speaks on growth, culture, a powerful Omni upgrade—and a few personal resolutions

PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy

Public broadcaster’s digital platform gains momentum as demand for multilingual Indian content rises

Seasoned global leader to drive partnerships, new business, and scalable growth across GeoAI-led ecosystems

Industry veteran with over 35 years of experience to lead a key growth vertical

The tech giant clarifies it has no plans to introduce advertisements inside Gemini, even as the AI platform crosses 650 million monthly active users.

The seasoned B2B brand-builder joins Uber to fuel the next phase of growth for its global commerce media business.

The former Dream11 VP and ex-Disney+ Hotstar growth leader steps into a pivotal role, strengthening Amazon MX Player’s product and expansion strategy.

Campaign shifts focus from transplants to internal health as the real solution for lasting regrowth

WPP’s TYNY forecast pegs advertising growth at 9.2% in 2025 and nearly 10% in 2026 as spend shifts rapidly from linear TV to digital and...

Samay Raina’s Delhi Stadium Run Signals the Rise of Creator-Led Live Entertainment in India

Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...

Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and...

With 98 per cent of users consuming native language content, experts predict exponen

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Mahesh Narayanan joined Netcore Cloud in August 2023

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty Dream11-promoted digital sports destination FanCode is...

The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...

‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....