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Ad spend cuts by some players reflect smarter, targeted marketing – not a pullback, say experts

In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic

MIB report reveals shifting funding patterns across India’s public and private broadcast ecosystem

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26

Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...

From AI jockeys to streaming radio content online, most radio stations have switched to a digital-first approach, also expanding the advertisers pool

Digital adoption, growing aspirations and increasing disposable incomes aside, India's Tier 4 markets are now benefiting from e-comm adoptions and digital payments, improving access to...

The company has announced the launch of Wow! Noodles in a range of Desi-Asian flavours

While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will show affinity towards high-impact TV...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

With 98 per cent of users consuming native language content, experts predict exponen

In the FMCG market, balancing purpose with profitability remains a challenge, but that hasn't stopped brands from looking beyond sales metrics to foster deeper connections...

MIB Secretary Sanjay Jaju has said that 20 companies have shown interest in participating in upcoming FM radio spectrum auctions

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns

This measure will provide immediate revenue benefits to radio operators in new cities, encouraging them to begin operations promptly

FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...

Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations

As per stakeholders, the government's plan to expand into tier cities and towns lacks commercial feasibility; steep licence fee and lack of audience are other...

Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the...

The company clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore...

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...

Nitin Paranjpe is Unilever's Chief People & Transformation Officer

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the...

Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said

The FMCG giant has posted a 16% increase in net profit for Q3 FY24

In the letter, Subhash Chandra, ZEEL promoter, said SEBI had operated with a preconceived motive to sabotage the merger and said he was not suggesting...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

The I&B Secretary said they have already got a green signal to present it before the Cabinet

According to sources, Radio Mirchi is close second

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

 Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...

The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM, India’s only romantic station has...

The initiative gives couples a chance to celebrate their love in Maldives 104.8 ISHQ FM, India’s only romantic radio station, is back with its annual...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...

The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...

After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...

Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...

In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal has been appointed as National...

Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...

Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...

As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists Radio...

Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...

The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...

One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio...

The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...

The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...

One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...

With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the last two decades. Though there...

RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to...

FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...

Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...

 Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

After the roaring success of the last two editions, 93.5 RED FM one of the largest and most awarded private radio networks is...

(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi Pradhan, The Twin Strings, The...

With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to...

The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and Mumbai. Meanwhile, Radio city and...

Tune in to Salaam Chandigarh, Every morning MY FM Chandigarh station is back with an interesting  segment in the morning drive...

~ MJ along with the radio station takes listeners on a gastronomic journey while engaging with them ~

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by...

From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...

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