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The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...

In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native,...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open

Prior to this, Magdum served as the Additional Director General of PIB and CBC in Ahmedabad

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised solution for its clients

Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global

With India caught in the US tariff crosshairs, several Indian sectors that export to the country, such as textiles, auto, and agriculture will be bracing...

Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...

While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...

He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies...

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will show affinity towards high-impact TV...

Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV

In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025

At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...

Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...

The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry

As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...

The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024

As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024

The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025

According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year

Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused...

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

Adam Gerhart, Toby Jenner and Mark Patterson to be Global Chief Client Officer, Global Chief Business Officer, and Global President, Markets and Business Operations

Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate

The agency has recorded 0.5% growth in Q3 LFL revenue

With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...

Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development

He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India

Ajay Mehta is currently the Chief Content Officer of Mindshare India

Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the...

Toby Jenner will continue to oversee Wavemaker as its Global CEO alongside his expanded remit

Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting...

Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan

The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms

The National Creators Award is a pioneering initiative aimed at recognizing excellence across various domains

Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different...

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

The deal will begin in 2024 and will cover all major BCCI events until 2026

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep

Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner

Zaarra Khader previously led the film business and content division for Motion Content Group India

Prior to this, Kandasamy was with ShareChat as National Agency Head

The campaign is live on digital and social media platforms

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...

Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during...

CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead

The programme addresses local issues and has a high relevance across age groups, note experts

Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...

Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry KPMG in India and Infomo today announced its alliance to...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...

Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...

The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...

Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...

The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...

Snapchatters will be able to dress their personal avatars in classic looks from Levi’s® Starting today, Snapchatters and Bitmoji users everywhere will be able to...

This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs...

With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...

The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...

The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...

Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...

Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since...

The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...

The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...

All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...

 New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...

Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...

Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...