ms

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback

The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New Delhi

Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India

Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...

Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more

Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

The new role is in addition to her current role as the New York CEO

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers

Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators,...

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native,...

As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...

Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m...

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...

Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more

The remit encompasses global development of below-the-line marketing activities

As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December

At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance

The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over the past two decades, the...

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million

JonoJug Communications debuts in PR industry

2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation...

Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...

Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners

A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts

As we celebrate Tabu on her birthday, we take a look at her unique brand collaborations

The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed...

Rakesh Sharma held the President’s position for the term 2023-24

The total number of registered MSOs now stands at 850 as of August 31, 2024

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on...

The campaign has been created by Cheil India

As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...

The meeting was to discuss DNPA’s demand for a revenue-sharing mechanism with the big tech firms

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'

The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro

The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals

Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3

Campaign urges first-time voters to actively cast votes in the General Elections

The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more

The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.  

Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...

Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...

The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group

The brand addresses the issue of fake orgasms in women

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her

The campaign has been conceptualised by Ogilvy

The home décor company has roped in Talented for the two-part ad series

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together

Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

Shamsher Singh was the Editor-in-Chief of India Daily Live

The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

The new ad titled 'Elevator' has been directed by Prasoon Pandey

The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

With the campaign, the brand aims to empower communities living with HIV

The campaign, an ode to friendships, was conceptualized by DDB Mudra

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts

Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic

Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading

Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more

The channel is led by senior journalist Shamsher Singh

Cheil India has conceptualized the campaign

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...

The mandate includes TV, Print, Radio, Digital and OOH

Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

TV Plus will be available on Samsung Smart TV models from 2017 onwards  Samsung today announced the launch of Samsung TV Plus, a...

The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...

Cricketer appealed to all Indians to register as potential blood stem cell donor via a video  After representing India for over 13 years, former...

MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...

Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...

Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...

To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...

Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...

The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...

Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...

The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...

The company aims to bring about a shift in preferences for contraceptives among Indian women Pee Safe, India’s leading hygiene and wellness brand is eyeing...

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...

The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...

The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...

The campaign urges all to #StandTogether on #WorldAIDSDay On World...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...

Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...

According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...

Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...

This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...

Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...

This year’s festive season has a special significance. It’s both a celebration and mental liberation from the difficult period we have been through....

Advertising production house - Equinox Films has converged with Airtel Xstream for their new campaign ‘Jo Dekho, Bada Dekho’. Equinox Films has yet...

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...

Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...

SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists In an exclusive interview sponsored by Lifebuoy,...

Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...

Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...

Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf Oil Lubricants India Ltd., a...

As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

Support to administration in Noida to continue; Deliveries of Digital X-Ray and Digital Ultrasound machines hastened; Employees putting together their contribution Over...

Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...

Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...

redBus launches an ad-film as part of a broader campaign to highlight the brand’s proposition  redBus has launched a large scale, 360...

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.

The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during...

As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively The Securities and Exchange...

 The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...

‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...

Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...

The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From marketers to media planners, everybody...

Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...

Netmeds.com continues to maximize its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni.

ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV,...

Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their...

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...

As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...

Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...

Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...

Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...

Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated campaign, “Dimaag Ki Kick” starring...

Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives

LimeRoad presents looks inspired by the multi-starrer and most awaited film of this season LimeRoad, one of India’s largest fashion...

Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

The Board of Balaji Telefilms Limited at its board meeting approved the appointment of Mr Sunil Lulla as Group Chief Executive Officer (CEO)...

For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...

The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...

Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...

Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...

Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...

FTI Consulting Appoints Veteran Technology Advisor to Strategic Communications Segment in India Valsa Williams Joins as Senior Advisor for Public Affairs Segment Also Adds Huda...

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