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Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth

In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the Group CEO of Quality CARE India Limited

Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...

Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

Agency to lead the brand’s digital storytelling with strategic and creative ownership

Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand

Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming

Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance

The campaign introduces the all-new office sneakers collection

Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...

Prior to this, Deepak Chaurasia was Consulting Editor at Zee News

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

Her professional journey spans leading media houses including The Times of India, Outlook, The Hindu and Firstpost

Subhodeep Roy has over 18 years of experience in the FMCG space

Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group

The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...

The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...

This is Kuldeep Singh's second innings with News24

As per media reports, the movements are part of a leadership reshuffle

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology

Unnithan was the editor of the network's OTT vertical News9 Plus

Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President

Gagandeep Bedi will report directly to Shivam Ranjan, Head of Marketing, Motorola Asia Pacific

The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol

In this role, Saurabh will spearhead Deepspatial’s global marketing initiatives and operations from Noida and Toronto, driving strategic growth and brand impact on a global...

The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...

Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground

Sudeep Subash will also continue in his role as Chief Revenue Officer of Collective Artists Network

Motilal Oswal Financial Services recently embarked on a brand identity revamp; Sandeep Walunj, Group CMO, MOFSL shares how the iconic identity is being reimagined in...

Sandeep Mathur has over 25 years of leadership experience in the technology industry

In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers

'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association

In a social media post, Sirona's Deep Bajaj said the decision was taken due to Good Glam's changing priorities

The mandate was earlier with Madison World

Chiradeep Gupta was most recently Vice President, Personal Care Head of Media and Digital & Global Integrated Media Strategy Lead, at Unilever

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India

Deepak Agarwal was earlier with Pinterest as Chief AI Officer and VP of Consumer and Trust Engineering

Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence

Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger

Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...

Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania

His career spans roles with prominent agencies such as Zenith Media, Madison Media, Universal McCann, and Mindshare

Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on...

Mandeep Malhotra is also the Founder of Srishti Media

While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele

Sandeep Dutta was formerly the India Business Lead at Accenture

On the profitability front, consolidated adjusted EBITDA increased by Rs 289 crore YoY to Rs 330 crore in Q2FY25

Here’s everything you need to know about the shortlisted candidates

Warrier joined Bajaj Auto in August 2023 and is currently serving her notice period; her next role has not yet been disclosed

Swiggy has almost finalised a 25-crore sponsorship deal for the fourth season of Shark Tank India

Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia

The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with...

Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints

An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...

Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years

Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

The campaign has been created by Ogilvy India

Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance

Deep Sanyal joins Tribes Communication from Madison OOH

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...

While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience

Leo Burnett picked a silver while Ogilvy picked a bronze

Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands

Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company

By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...

At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...

Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets

The partnership aims to redefine the landscape of cricket entertainment through content and live events

The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...

Svish has swiftly gained recognition for its innovative products that challenge industry norms

Chaurasia has over three decades of experience  in TV journalism

Deepak Mehrotra has 35 years’ experience in FMCG, Telecom and Education industries

Co-Founder Deepit Purkayastha named new CEO

Prior to this he was associated with India News as News Director

Prior to joining Zee News, Chaurasia was the Consulting Editor of News Nation

Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company

The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return

Jessica Kam-Engle appointed EVP & Business Head for Banijay Asia’s regional expansion

Sources indicate that Sandeep Kohli will assume the new role in April 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton

Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur

According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any...

Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital

Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio

Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync...

Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp

Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment

The campaign is targeted to the younger generation and will be active across all major digital and social platforms

Mahnot has over two decades of experience in the marketing domain

Bansal, is a Chartered Accountant, and a certified ESG professional from the Institute of Chartered Accountants of India

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

Creative spots that caught our eyes

Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

She was with Diageo India for 3 years prior to this

Singh was earlier PHD India’s Strategy Lead

Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements

She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...

Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan  Kia Motors India, a wholly-owned subsidiary of...

Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...

The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...

The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

Deepak Kumar, ?erstwhile ?Director C’Lab, will now lead the business in India as Country Head for The Story Lab Dentsu International has announced the merger...

Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...

Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in the 2020 listing as well....

Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...

Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021 Conversational AI...

Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...

Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...

Ghosh has clocked about 27 years in Research Consulting and held senior level positions across leading market research organizations Ipsos India has further reinforced its...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...

He takes over from Deepak Asher who has decided to step down to pursue other interests ...

Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from...

Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...

Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...

On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to...

The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine.  However, time and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...

Provides complimentary lubricants to essential service workers and conducts sanitization drives at independent workshops  Castrol India Limited salutes essential service...

Following the reveal of a renewed philosophy and aesthetic last year, community-first brand, Bhaane is delighted to announce Deepika Deepti’s appointment as CEO. With an...

Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....

Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

A brilliant blend of style and comfort, Bata’s  9to9 collection aims to make life easier for working women #SurprisinglyBata Bata India, India’s leading...

Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...

Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...

Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...

Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...

The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...

Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate  Nutricia International Pvt. Ltd. (Danone India), with its...

 The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their

Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign...

Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...

Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...

‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....

The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’ Following all the fun banter around its launch campaign, ‘There’s...

Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...

Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...

When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...

ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...

At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...

European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...

Droom, India’s first, largest and pioneering online automobile transactional marketplace, recently closed its Series E funding round raising $30 million, led by the...

~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...

The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: ·         Raider Prashant Kumar Rai bags the highest...

~ INR 3,314 mn+ Apollo is India’s largest Hospital chain ~  

Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...

Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...

Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...

Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...

Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...

Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...

POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...

Snapchat has launched Snappables! Snappables— new Lenses for sharing experiences and playing augmented reality games with your friends! You can control Snappables using touch, motion,...

The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...

- 18 player strong Indian contingent including star players like PV Sindhu, Saina Nehwal and Kidambi Srikanth to feature in the tournament -Catch all the...

In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...

It’s the first month of the financial year and given that it’s another new year it automatically calls for a new ‘annual’ plan. If I’m...

G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...

  Zoom, part of the Times Network announced one of the biggest-ever brand partnerships in the television history in India, with the country’s leading online...

Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...

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