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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Indian creators are no longer waiting for brands to cast them in campaigns

The TVC has been conceptualized by Scarecrow M&C Saatchi

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives

Here’s your weekly forecast of what rained gold and what just got washed away

The campaign is conceptualised and produced by Kulfi Collective

Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year

WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa

The move is part of Microsoft’s broader efforts to streamline operations and reduce management layers

Rashmika Mandanna will be part of ‘Your Crocs, Your Story, Your World’ campaign

Her next move remains undisclosed yet

Increasing market share in major markets and enhancing profitability identified as priorities for FY’26

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

Tanmay Prusty was earlier with Tata Consumer Products

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025

AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...

In a post, Maruti cited her desire to "create the time and space to do [her] own exploration" as the reason behind her decision to...

Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting...

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might...

The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa

This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...

Dayal was with The Quint for more than seven years

Holi campaigns that captured the many hues of the festival

The campaign is conceptualized by BBDO

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The association is aimed at celebrating self-expression, the brand said

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the...

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

Korla is a seasoned professional with 13 years of experience in communication and public relations

The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores

As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions...

Capossela departs after 32 years with the US-based tech giant

The mandate was won following a multi-agency pitch

Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...

Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...

Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...

The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...

The brand will be handled by the agency’s Mumbai office Vasu Healthcare has roped in Scarecrow M&C Saatchi as the creative agency for its hair...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...

The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha,...

Eco India is a co-production between Germany’s international broadcaster Deutsche Welle and Scroll.in DW’s weekly flagship programme for India - Eco India - completed one...

Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its first ever TVC campaign titled...

FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...

The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...

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