Croma has kicked off the End-of-the-Year Campaign in the Tamil Nadu Market with a series of DVCs encouraging consumers to part ways with outdated electronics and embrace the future with the latest electronic gadgets. This campaign takes a 360-degree marketing approach in Tamil Nadu with various touchpoints to maximize reach and consumer engagement.

Conceptualized by the in-house Croma Team, the DVCs, with a touch of wit, highlight super-grandmother guiding her family to embrace the latest tech marvels through Croma's mega exchange.

The DVC unfolds with the sudden entrance of a bodybuilder in a house, taking an old phone from a surprised child. The narrative takes a comical turn with the introduction of a super-grandmother spearheading a mission to remove outdated electronic products from the house. The storyline, infused with humor, portrays an entourage removing old products from the house, surprising the family, culminating in a joyous scene at a Croma store where the family is reunited, celebrating with a collection of new products.

The two DVCs maintain the momentum within a household, featuring the super-grandmother guiding her family to embrace the latest tech marvels through Croma's mega exchange in Tamil Nadu.

Speaking on the campaign in Tamil Nadu, Shibashish Roy, the Chief Operating Officer at Croma,” We launched our first store in Tamil Nadu in 2009, and since then, we have scaled up to 25 plus stores to cater to the growing demand. We're aligned with the discerning preferences of Tamil Nadu residents, and our 'End-of-the-Year' campaign embodies our dedication to exceptional service, offering a diverse range of gadgets. We're excited to evolve alongside evolving needs and contribute to the state's vibrant electronic retail landscape."

Croma's 'End of the Year' campaign will be out across various channels, including digital platforms, social media, and retail stores.