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Marketing Moments
‘CTV gives you the experience of big screen with the...

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

By Team PITCH

Marketing Moments
e4m Play Streaming Media Awards 2024: Prime Video named OTT...

The Viral Fever bagged the 'Content Company of the Year' title

By Team PITCH

Marketing Moments
In last 5 years, CTV has been YouTube's fastest growing...

At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV....

By Team PITCH

Marketing Moments
Apple ad for iPad Pro 2024 crushes creativity, literally

The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators

By Team PITCH

Marketing Moments
65% of spends in OOH comes from top 5 categories:...

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of....

By Team PITCH

Marketing Moments
e4m NEONS OOH Awards 2024: Madison OOH, GroupM OOH Solutions,...

Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award

By Team PITCH

Marketing Moments
OOH share in AdEx can grow to 10%; I am...

Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday

By Team PITCH

Marketing Moments
CMOs or CDOs: Who’s calling the MarTech shots?

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives....

By Sohini Ganguly

Marketing Moments
Magazine publishers have not leveraged the power of time-spend

At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape

By Team PITCH

Marketing Moments
e4m Media Debate 2024: Industry leaders call for reforms in...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....

By Aditi Gupta