Shashi Sinha to be honoured with Lifetime Achievement Award at e4m Media Ace Awards 2024

Shashi Sinha, CEO- India, IPG MediaBrands, will be honoured with the Lifetime Achievement Award at e4m Media Ace Awards 2024 . The star-studded awards ceremony will be held on November 11 in Mumbai in presence of industry luminaries, professionals and experts from the advertising and marketing world. This is the eighth edition of e4m Media Ace Awards that recognises Indian media agencies and their professionals for their outstanding work and contribution to the advertising industry.

The Lifetime Achievement Award honours visionaries who have demonstrated transformational leadership qualities and achievements over the years. With nearly four decades of illustrious career, Shashi Sinha has been a key influencer in shaping the landscape of media and advertising in India. Sinha’s contributions extend beyond his role at IPG, inspiring countless professionals in the media space to innovate and excel. Through his vision and dedication, Sinha continues to shape the future of media in India.

His journey, from a leadership role at FCB Ulka to becoming the CEO of all media units under IPG Mediabrands in 2013 reflects his unwavering commitment and dedication to the industry. He is renowned for his active presence and guidance in various industry bodies, including roles as the current Chairman of BARC, former President of the Ad Club and former Chairman of ABC and MRUC.

Sinha started his career with Parle as Product Manager, and eventually set up Lodestar, India’s first specialised media planning and buying agency, in 1990. Sinha was named the India CEO of IPG Mediabrands when the group consolidated its business in the country.

Sinha is a visionary leader and a media maven , who has transformed the media landscape in India through innovative strategies. Under his leadership, IPG MediaBrands India has become a powerhouse, delivering innovative media solutions and driving the growth of some of the biggest brands in the country.

Last year in December, Sinha was honoured with the AAAI Lifetime Achievement Award 2023 by the Advertising Agencies Association of India (AAAI). This recognition celebrates his visionary leadership and profound impact on the Indian advertising industry.